MasterBrand Repositioning Strategy: Higher-End Cabinetry Solutions at KBIS
ByAinvest
Wednesday, Feb 4, 2026 12:31 am ET1min read
MBC--
MasterBrand, Inc. is repositioning its brand upmarket with a collaboration with Cambria Surfaces at the Kitchen and Bath Industry Show. The company is focusing on higher-end, design-led kitchen solutions within its cabinetry portfolio, as seen in the launch of Omega's new Jon micro-onlay slab door style and eyebrow-arch wall cabinet modification. This move supports the company's investment narrative of a slower but long-term cabinetry franchise.
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