Martech Announces Plan to Hold 20% of Cash Reserves in Bitcoin

Marti Technologies, a Turkish mobility app listed on the NYSE, plans to hold up to 20% of its cash reserves in Bitcoin (BTC) as part of its treasury strategy. The company believes Bitcoin and other digital assets have proven their ability to store value and may increase its allocation to 50% in the future. Marti Technologies joins a growing number of publicly listed companies adopting digital assets, with the trend picking up pace in 2025.

Marti Technologies, a Turkish mobility app listed on the New York Stock Exchange (NYSE), has announced plans to allocate up to 20% of its cash reserves in Bitcoin (BTC) as part of its treasury strategy. The company believes that Bitcoin and other digital assets have demonstrated their ability to store value and may increase its allocation to 50% in the future. This move follows a growing trend among publicly listed companies adopting digital assets, particularly Bitcoin, as a strategic reserve asset.

In a statement, Marti Technologies said that the decision to hold a portion of its cash reserves in Bitcoin is driven by the cryptocurrency's potential as a hedge against inflation and a store of value. The company joins a list of other publicly listed firms that have recently adopted Bitcoin as a treasury asset, including Volcon [1] and CEA Industries [2].

Volcon, a Nasdaq-listed electric vehicle manufacturer, has allocated 95% of the proceeds from a private placement to purchase Bitcoin, making it the company’s primary treasury reserve asset. Gemini, a cryptocurrency exchange and custodian, has agreed to custody Volcon’s $500 million Bitcoin treasury [1].

Similarly, CEA Industries has established the largest publicly listed Binance Coin (BNB) treasury in the U.S., raising $500 million in a private placement to build a BNB treasury strategy. The initiative aims to explore revenue-generating opportunities within the Binance ecosystem, such as staking and lending [2].

The trend of companies adopting Bitcoin and other digital assets as part of their treasury strategies is expected to continue, driven by factors such as inflation hedging, market volatility, and the potential for significant returns. Analysts at Cantor have noted that the number of Bitcoin treasury companies is anticipated to rise, with many firms embarking on Bitcoin buying sprees to capitalize on the cryptocurrency's soaring value and hopes for a softer regulatory backdrop [3].

Marti Technologies' move underscores the increasing institutional interest in digital assets. The company's decision to allocate a portion of its cash reserves in Bitcoin aligns with its long-term strategy to diversify its investment portfolio and adapt to the evolving financial landscape.

References:

[1] Gemini Expands Digital Assets Offerings with New Collateral Options, Token Listings, Bitcoin Custody Deal. Retrieved from https://www.crowdfundinsider.com/2025/07/247000-gemini-expands-digital-assets-offerings-with-new-collateral-options-token-listings-bitcoin-custody-deal/

[2] CEA Industries to Establish Largest Publicly Listed Binance Coin (BNB) Treasury in the U.S. Retrieved from https://www.ainvest.com/news/cea-industries-10x-capital-raise-500m-bnb-treasury-560-stock-surge-2507/

[3] Cantor Outlines Navigate Emerging Bitcoin Treasury Trend. Retrieved from https://finance.yahoo.com/news/cantor-outlines-navigate-emerging-bitcoin-132919859.html