Marriott's Trading Volume Drops 53.86% to $468 Million, Ranks 195th in Market Activity Despite 2.29% Stock Price Increase

On March 24, 2025, Marriott's trading volume reached $468 million, a 53.86% decrease from the previous day, ranking 195th in the day's stock market activity. Marriott's stock price increased by 2.29%.

Marriott International is capitalizing on the growing demand for branded residences, with a significant portfolio of properties and a focus on standalone residential projects. The company is expanding aggressively in the Caribbean and Latin America while managing its branded residences directly to offer an elevated lifestyle and community experience. Marriott's strategic approach sets it apart from competitors, as it continues to strengthen its lead in the branded residences sector.

Marriott International has established itself as the leader in the branded residential space with 142 operational properties and 138 more in development. The company's portfolio has expanded by more than half since the end of 2019. Marriott's luxury residences, including St. Regis and Ritz-Carlton properties, form the core of its residential portfolio, with 115 open locations and 91 in planning. The company is also accelerating development in its premium segment, which now includes 26 operating properties, with 46 more in the pipeline.

Marriott's strategic expansion comes as the number of branded residential developments is set to double over the next seven years. The company is seeing the most aggressive growth in the Caribbean and Latin America, where it has 15 properties operating and 42 more in development. Marriott's focus on standalone residential projects allows the company to enter markets that may not support a luxury hotel but have demographics conducive to upscale condominium developments.

Marriott manages its branded residences directly, differentiating itself from other hotel companies, which often work with third parties. The company offers an elevated lifestyle, a community, and programming to its residents. Marriott's ownership program, Onvia, gives residents preferential treatment at Marriott hotels, and buyers of luxury units typically receive a few years of premium tier status in Marriott's loyalty program, which gives them perks when they stay at hotels.