Marriott's Luxury Expansion: Introducing The Ritz-Carlton to Xiamen Island

Marriott International, Inc. has announced a strategic pact with Xiamen Green Development Investment Group to introduce The Ritz-Carlton brand to Xiamen Island in Fujian Province. This move is a testament to Marriott's commitment to expanding its luxury brand portfolio in China and aligning with complementary destinations to inspire more guests to explore the region.

The Ritz-Carlton, Xiamen will be part of a premier mixed-use development that features retail spaces and a 340-meter office tower, the tallest landmark in Xiamen and the wider Fujian province. The project will also include Marriott Executive Apartments, offering extended-stay options to complement the development's luxury offerings. With stunning sea views from nearly half of the hotel's guestrooms and proximity to key corporate and leisure hubs, the location is poised to become a prime destination for business and leisure travelers.

The Ritz-Carlton, Xiamen is set to redefine luxury hospitality with 228 elegantly appointed guest rooms, including 35 expansive suites, each thoughtfully designed to offer a refined and sophisticated experience. Guests can indulge in a variety of exceptional culinary experiences, including a refined all-day dining restaurant, an authentic Chinese restaurant, an elegant Lobby Lounge, and a signature destination bar featuring craft cocktails and panoramic views of the Xiamen skyline. For meetings and events, the hotel will offer a grand ballroom and four versatile meeting rooms, totaling 1,580 square meters and providing an ideal venue for corporate gatherings and social occasions. The hotel's leisure facilities will include a 25-meter indoor swimming pool, a state-of-the-art fitness center, and the signature The Ritz-Carlton Spa, where guests can retreat to a haven of tranquility and rejuvenation.

Located beneath The Ritz-Carlton, Xiamen, Marriott Executive Apartments Xiamen will present 144 fully furnished contemporary apartments crafted to offer an elegant and comfortable home for long-stay guests. The property will be designed to ensure a seamless blend of convenience and sophistication, with a Residents Lounge serving breakfast and evening cocktails. Guests will also have access to the shared swimming pool with The Ritz-Carlton, Xiamen, a private meeting room for business needs, and a 100-square-meter fitness center. With a focus on creating a home-like atmosphere, Marriott Executive Apartments Xiamen will cater to the unique needs of long-term business travelers and families.

Xiamen, a vibrant port city and popular tourist destination in China, is actively fostering its marine high-tech sector. The dual signing marks a significant expansion of Marriott International's footprint in this dynamic region, where the company currently operates five properties, meeting the diverse needs of both business and leisure travelers.



Marriott's expansion into Xiamen Island aligns with its 'Brand + Destination' development strategy, enhancing guest accommodations by matching brands with complementary destinations to inspire more guests to explore the region. The addition of The Ritz-Carlton, Xiamen is expected to contribute significantly to Marriott's overall revenue growth in Greater China, as the luxury brand attracts affluent travelers and increases occupancy rates. This expansion is part of Marriott's plan to add 47 hotels in 2023, comprising over 12,000 rooms, bringing its presence in Greater China to over 500 properties and well over 150,000 rooms by the end of the year.



In conclusion, Marriott International's pact to introduce The Ritz-Carlton to Xiamen Island in Fujian Province is a strategic move that aligns with its 'Brand + Destination' development strategy. This expansion supports Marriott's goal of surpassing 500 hotels in Greater China by the end of 2023 and further enhances its competitive position in the luxury hotel segment. The Ritz-Carlton, Xiamen is poised to become a prime destination for business and leisure travelers, driving demand and increasing occupancy rates, and contributing to Marriott's overall revenue growth in the region.