Marriott International Launches City Express by Marriott Duluth, First Property in the US.

Marriott International has opened its first City Express by Marriott property in the US, in Duluth, GA. The opening marks a significant milestone for the company's affordable midscale segment expansion. City Express by Marriott properties will offer guest rooms with high-speed internet access, complimentary breakfast, and added convenience. Marriott plans to accelerate expansion in the US and Canada, with over 45 signed agreements and a dozen properties set to open this year.

Marriott International (NASDAQ: MAR) made history this week with the grand opening of its first City Express by Marriott property in the United States. Located in Duluth, GA, the 83-room hotel marks a significant milestone in Marriott's expansion into the affordable midscale segment in the U.S. and Canada [1].

The introduction of City Express by Marriott properties in the U.S. is a pivotal moment for the company. With a focus on providing a seamless guest experience for both business and leisure travelers, City Express by Marriott offers a conversion-friendly model for owners, combining style and comfort. Guests can expect plush beds, high-speed internet access, complimentary breakfast, 24-hour markets, pet-friendly policies, and on-site fitness facilities [1].

Marriott International's Global Development Officer for the U.S. and Canada, Noah Silverman, emphasized the importance of this expansion, stating, "City Express by Marriott properties offer a valuable proposition to owners and guests, and we are excited to bring this same combination of value to the U.S. and Canada" [1]. The brand, which has been successful in the Caribbean and Latin America (CALA) region, is poised to make a significant impact in the U.S. and Canadian markets.

The expansion of City Express by Marriott across the U.S. and Canada is set to accelerate throughout 2025 and beyond. With over 45 signed agreements already in place, more than a dozen properties are expected to open this year [1]. The 2025 openings will be located in popular destinations across the region, including New Orleans, Chicago, Orlando, and Port Hope (Ontario, Canada) [1].

Diana Plazas-Trowbridge, Chief Lodging Products Officer for the U.S. and Canada, noted that the launch of City Express by Marriott in the U.S. and Canada underscores Marriott's commitment to meeting the diverse needs of all travelers. The 83-room City Express by Marriott Duluth, located just a 30-minute drive from downtown Atlanta, offers easy access to city amenities while providing a relaxed setting complete with a vibrant dining scene and nearby recreational facilities [1].

Since acquiring the City Express brand portfolio in 2023, Marriott has been committed to enhancing the guest experience and staying true to the brand's promise of affordability and convenience [1]. With the opening of the City Express by Marriott Duluth, Marriott is poised to continue its growth in the affordable midscale segment and deliver on its commitment to providing exceptional guest experiences.

References:
[1] "City Express by Marriott Duluth, GA - Image Credit Marriott International," HotelNewsResource, 17 May 2023, https://www.hotelnewsresource.com/article135647.html.