Marriott and Flipkart Launch Dual-Loyalty Program to Boost Travel Bookings in India

Marriott International and Flipkart have launched a dual-loyalty program in India to boost bookings. The program allows members to earn and exchange points, enhancing both brands' presence in India's growing travel sector. Marriott expects revenues to grow quickly for both companies, while Flipkart looks to deepen its presence in the country's travel industry. The tie-up is driven by the rise in domestic and outbound travel.

Marriott International and Flipkart have announced a strategic partnership to launch a dual-loyalty program in India, aiming to capitalize on the country's burgeoning travel market. The initiative, set to commence on Wednesday, will enable members of both brands to earn and exchange points, enhancing their respective presences in the growing travel sector.

The partnership involves Marriott's Bonvoy loyalty program and Flipkart's SuperCoins, allowing members to convert SuperCoins into hotel points and earn Bonvoy points when shopping on Flipkart. This integration seeks to engage consumers at the point of everyday transactions, rather than waiting for hotel bookings [1].

John Toomey, Marriott's chief commercial officer for Asia Pacific excluding China, commented on the significance of the partnership, stating, "We've always had to wait for someone to book a hotel room to start engaging with the program... Now with Marriott Bonvoy partnering with Flipkart, we start to become a little bit more part of their everyday transaction" [1].

The tie-up is driven by the increasing domestic and outbound travel in India. Marriott expects the partnership to drive significant revenue growth for both companies. Toomey further indicated that Marriott aims to double its city presence in India by the end of next year [2].

This strategic move is part of Marriott's broader expansion plans in India, where it seeks to leverage Flipkart's extensive customer base to boost its market share. Flipkart, on the other hand, aims to deepen its presence in the travel industry by offering its users a seamless and rewarding travel experience.

The dual-loyalty program is set to benefit both companies by increasing customer engagement and loyalty, ultimately driving bookings and revenue growth.

References:
[1] https://skift.com/2025/08/19/marriott-to-let-indian-shoppers-earn-bonvoy-points-at-flipkart-exclusive/
[2] https://www.business-standard.com/industry/news/marriott-flipkart-tie-up-dual-loyalty-program-boost-bookings-125081901316_1.html