Marriott and Flipkart Collaborate on Dual Loyalty Integration Programme in India

Marriott and Flipkart have launched a dual loyalty integration program, allowing members to earn and swap Flipkart SuperCoins and Marriott Bonvoy points for rewards such as free stays, suite upgrades, and getaways. The partnership aims to bring value to Marriott Bonvoy members in India and capitalize on the country's travel growth.

Marriott International and Flipkart have announced a strategic partnership that integrates their loyalty programs, Marriott Bonvoy and Flipkart SuperCoins, respectively. This dual loyalty integration program allows members to seamlessly earn and swap rewards across both platforms, offering enhanced benefits and experiences.

The collaboration, dubbed "Your Cart Takes You Places," enables members to earn Marriott Bonvoy points while shopping on Flipkart. Additionally, members can transfer Flipkart SuperCoins to Marriott Bonvoy points and redeem them for hotel bookings on Marriott.com. The exchange rate is 2 Marriott Bonvoy points to 1 SuperCoin and 2 SuperCoins to 1 Marriott Bonvoy point.

John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International, expressed excitement about the partnership. "This strategic collaboration is an exciting step forward in how we bring more value to our Marriott Bonvoy members in India. By teaming up with one of the local leaders like Flipkart, we're making it easier for millions of consumers to enjoy the benefits of travel and everyday rewards," he said.

Ranju Alex, Regional Vice President, South Asia, Marriott International, added, "This collaboration not only enhances value for our existing members but also positions both brands to strongly capitalize on India's phenomenal travel growth."

Manjari Singhal, Head - Flipkart Travel, commented, "Bringing Flipkart SuperCoins and Marriott Bonvoy points together means we're not just rewarding transactions; we're enriching lifestyles through shopping, travel, and stays."

The partnership extends Marriott Bonvoy's value beyond hotel stays, integrating it more seamlessly into daily life. Marriott Bonvoy member benefits are accessible to Flipkart members directly through the platform, the categories page, SuperCoin Zone, and the account section.

This collaboration marks a significant step forward in the integration of loyalty programs in India, offering consumers a more seamless and rewarding shopping and travel experience. The partnership aims to capitalize on the country's travel growth and enhance the value proposition for both Marriott and Flipkart members.

References:
[1] https://finance.yahoo.com/news/era-loyalty-begins-marriott-bonvoy-053000847.html