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Mark Penn to discuss microtrends and market shifts at HAE Startup World Cup Regional.
ByAinvest
Tuesday, Sep 2, 2025 8:35 am ET1min read
Mark Penn, a Harvard alumnus and renowned strategist, will headline a Fireside Chat at the HAE Startup World Cup Regional on September 12. Penn, author of Microtrends, will share insights on unicorn trends, global shifts, and investor sentiment. He will discuss how to decode "microtrends" and make smarter product, pricing, and go-to-market decisions. The conversation will be moderated by Bill Reichert, Partner at Pegasus Tech Ventures.
Mark Penn, a Harvard alumnus and renowned strategist, will headline a Fireside Chat at the HAE Startup World Cup Regional on September 12. Penn, author of "Microtrends," will share insights on unicorn trends, global shifts, and investor sentiment. He will discuss how to decode "microtrends" and make smarter product, pricing, and go-to-market decisions. The conversation will be moderated by Bill Reichert, Partner at Pegasus Tech Ventures [2].The HAE Startup World Cup Regional will showcase twelve Harvard alumni-founded startups, each competing for the chance to advance to the Startup World Cup Grand Finale in Silicon Valley and vie for a $1 million investment prize from Pegasus Tech Ventures. For those unable to attend in person, a global livestream will make the event accessible worldwide [2].
Penn's groundbreaking work decoding "microtrends" has helped leaders anticipate major market shifts by spotting small but powerful behavioral changes. His insights will provide valuable guidance for founders seeking to make strategic decisions that drive growth and secure funding. The event is set to take place at The Martin Conference Center, Harvard Medical School, in Boston, MA, on Thursday, September 12 [2].
The event is open to founders, investors, alumni, and the global innovation community. Tickets are available at the event's official website [2].
For those interested in learning more about the event or requesting credentials and interviews with Penn, Reichert, or finalist founders, please contact Regina Ryan, President of Harvard Alumni Entrepreneurs [2].
References:
[1] https://www.prnewswire.com/news-releases/mark-penn-to-headline-harvard-alumni-entrepreneurs-startup-world-cup-regional-302543706.html
[2] https://www.prnewswire.com/news-releases/mark-penn-to-headline-harvard-alumni-entrepreneurs-startup-world-cup-regional-302543706.html
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