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Marico’s Leadership Continuity: A Strategic Move for Sustainable Growth Under Saugata Gupta

Harrison BrooksSaturday, May 3, 2025 2:45 pm ET
2min read

Marico Limited has reaffirmed its commitment to stability and growth by reappointing Saugata Gupta as Managing Director and Chief Executive Officer (MD & CEO) through March 2026. This decision, rooted in Gupta’s nearly two-decade tenure and track record of transforming Marico into a global FMCG powerhouse, underscores his pivotal role in steering the company through challenges and opportunities alike.

A Leader’s Legacy: Building a Global Brand
Saugata Gupta’s journey at Marico began in 2004 as Head of Marketing, a role that propelled him to CEO of India Operations by 2007 and MD by 2014. Under his leadership, Marico has expanded its footprint to 25 countries across Asia and Africa, achieving a market capitalization of over $8 billion by 2021. His vision has prioritized innovation, sustainability, and governance:
- Global Expansion: Marico’s international revenue grew at a 14% constant currency rate in FY25, driven by strong performances in Bangladesh, the Middle East, and South Africa.
- ESG Leadership: The company ranked #1 in FMCG ESG scores (Crisil ESGuage 2021) and secured top governance awards, reflecting Gupta’s emphasis on ethical practices.
- Diversification: Strategic acquisitions of digital-first brands like Beardo and True Elements have fueled growth in premium personal care and foods, now contributing ~22% of India’s revenue.

Financial Performance: Growth Amid Challenges
Marico’s FY25 results (April 2024–March 2025) highlight resilience despite margin pressures:
- Revenue Growth: Consolidated revenue rose 12% YoY to ₹10,831 crore, fueled by a 23% jump in India’s Q4 revenue and strong international performance.
- Profitability: Net profit increased 10% to ₹1,629 crore, though EBITDA margins dipped due to rising input costs (copra, vegetable oils).
- Dividend Boost: A total dividend of ₹10.50 per share reflects shareholder-friendly policies, up from ₹3.50 in FY24.

Analyst Sentiment: Strong Buy, but Watch the Margins
Analysts remain bullish on Marico, citing its diversified portfolio and leadership continuity:
- Consensus Rating: A “Strong Buy” with 7 Buy ratings vs. 1 Sell (as of early 2025).
- Price Targets: An average target of ₹720.50 suggests an 18% upside, driven by optimism in foods and premium brands.
- Key Risks: Rising input costs and competitive pressures in domestic markets pose headwinds, as highlighted by CLSA’s cautious stance.

The Road Ahead: Opportunities and Obstacles
Gupta’s reappointment ensures continuity in executing key strategies:
1. Foods and Premium Growth: Aim to double Foods revenue to ₹2,000 crore by FY27, leveraging Saffola Oats and True Elements.
2. Margin Management: Pricing adjustments and cost optimization must counter input volatility, particularly in edible oils and hair care.
3. Geographic Diversification: Sustain momentum in high-growth markets like the Middle East and Africa.

Conclusion: A Steady Hand in a Volatile Sector
Marico’s decision to reappoint Saugata Gupta solidifies its path to long-term value creation. With a 12% revenue growth in FY25 and a robust dividend policy, the company is well-positioned to capitalize on its global footprint and premium segments. While margin pressures and rising competition are valid concerns, Gupta’s proven ability to navigate crises (e.g., the pandemic) and prioritize sustainability provides reassurance.

Investors should monitor two critical metrics:
1. Margin Recovery: Whether pricing power can offset rising input costs.
2. International Momentum: Sustained growth in key markets like Bangladesh and the Gulf.

With a dividend yield of 1.59% and a strong analyst consensus, Marico remains an attractive play in the FMCG sector—provided it can balance growth with profitability. As Gupta’s tenure extends into 2026, the focus will be on translating strategic wins into sustained margin expansion, ensuring the company’s legacy endures.

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