Marble Slab Creamery, a small-batch ice cream franchise, is celebrating National Ice Cream Month with surprise offers for loyalty members every Sunday in July. On July 20, loyalty members will receive a free small ice cream offer valid for seven days. The chain is also celebrating National Ice Cream Day with a free small ice cream offer for loyalty members.
Marble Slab Creamery, a subsidiary of FAT Brands (NASDAQ: FAT), is set to celebrate National Ice Cream Month and National Ice Cream Day in July 2025 with special promotions for its loyalty members. The company will offer weekly Sunday deals throughout the month, with a highlight on July 20, when loyalty members will receive a free small ice cream offer valid for seven days.
Marble Slab Creamery, known for its frozen slab technique and unlimited Mix-Ins, has been operating for over 40 years and maintains a global presence across multiple countries including the United States, Canada, Bahrain, Kuwait, Saudi Arabia, and Puerto Rico. FAT Brands currently owns 18 restaurant brands and operates over 2,300 units worldwide [1].
The promotions are part of Marble Slab Creamery's ongoing efforts to reward its loyal customers and enhance their dining experience. "July is the sweetest month of the year, and we love celebrating National Ice Cream Month by dishing out fun deals for our amazing fans," said Katie Thoms, Vice President of Marketing at Marble Slab Creamery [1].
These promotions come at a time when the ice cream market is experiencing steady growth, driven by increasing consumer demand for high-quality, artisanal products. According to a recent report by Grand View Research, the global ice cream market size is expected to reach USD 107.4 billion by 2025, growing at a CAGR of 4.6% during the forecast period [2].
FAT Brands, which owns Marble Slab Creamery, has been strategically acquiring and developing fast casual, casual, and polished casual dining restaurant concepts around the world. The company's diversified portfolio includes brands such as Round Table Pizza, Fatburger, Johnny Rockets, and Fazoli’s, among others [1].
As the company continues to expand its global footprint, these promotions are aimed at strengthening its customer base and driving repeat business. The free ice cream offers are part of a broader loyalty program that rewards customers for their repeat visits and encourages them to try new flavors and products.
References:
[1] https://www.stocktitan.net/news/FAT/marble-slab-creamery-celebrates-national-ice-cream-day-and-ice-cream-mp2pwj5o78de.html
[2] https://www.grandviewresearch.com/industry-analysis/ice-cream-market
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