MARA Holdings Invests $20 Million in Two Prime Expanding Bitcoin Allocation by 300%

MARA Holdings, a prominent US-based Bitcoin miner and infrastructure firm, has made a significant investment of $20 million in Two Prime. This strategic move is aimed at scaling its exposure to institutional Bitcoin yield products, as announced in a recent press release. The investment has resulted in an increase of MARA’s platform allocation from 500 BTC to 2,000 BTC, demonstrating a deeper commitment to active Bitcoin management.

Salman Khan, the CFO of MARA, highlighted that this collaboration is designed to "activate and optimize their Bitcoin holdings for more than just passive asset appreciation." The equity investment, which includes participation from Susquehanna Crypto, positions MARA as a minority owner in Two Prime. Two Prime is an SEC-registered investment advisor and institutional lender managing approximately $1.7 billion in assets.

Alexander Blume, CEO of Two Prime, stated that MARA’s investment signifies a pivotal shift toward actively managed Bitcoin strategies that adhere to institutional standards of risk management and performance. Two Prime is recognized as the largest CeFi lender in the US, focusing on providing yield-generating digital asset solutions for institutional clients. The partnership is intended to enhance treasury management capabilities by combining capital preservation with risk-adjusted returns.

MARA Holdings' investment in Two Prime is a strategic move to advance its Bitcoin yield strategy and target institutional risk-managed returns. This partnership not only strengthens MARA's position in the digital asset management space but also signals a broader trend of institutional interest in Bitcoin and other digital assets. The expansion of MARA's Bitcoin allocation to 2,000 BTC indicates the company's confidence in the future of Bitcoin and aligns with the growing institutional demand for digital assets.

By increasing its Bitcoin holdings, MARA is positioning itself to capitalize on the growing demand for digital asset management services. The company's focus on institutional investors and risk-managed returns sets it apart from other players in the market. By partnering with Two Prime, MARA is leveraging the expertise and capabilities of a well-established institutional lender to enhance its own offerings and attract more institutional clients.

In summary, MARA Holdings' $20 million investment in Two Prime and the expansion of its Bitcoin allocation to 2,000 BTC are strategic moves aimed at advancing its Bitcoin yield strategy and targeting institutional risk-managed returns. These actions reflect the growing institutional demand for digital asset management services and MARA's commitment to becoming a leading player in this rapidly evolving sector.