MANTRA, WIN Investments Partner to Tokenize $3.3B in Football Transfers

MANTRA, a Layer 1 blockchain designed for real-world assets (RWAs), has formed a strategic partnership with WIN Investments, a fintech platform specializing in regulated sports digital assets. This collaboration marks a significant step for MANTRA as it expands into the sports industry, aligning with its mission to tokenize RWAs with a regulatory-first approach.

WIN Investments has developed an innovative ecosystem that allows fans and investors to engage in the global football transfer market through a regulated framework. The platform issues utility tokens and digital securities linked to real-world assets, including professional players and club rights. One of its flagship products leverages the FIFA Solidarity Mechanism, which rewards youth clubs when players they have trained are transferred internationally. This recurring income supports the development of new talent and enables investors to participate in future player transfer revenues. WIN Investments is backed by Ripio Ventures and the Werthein Group, the principal stakeholder of DirecTV, Latin America’s largest sports broadcasting company.

Gonzalo Busnadiego, Co-CEO of WIN Investments, highlighted the significance of the partnership, stating, “Partnering with MANTRA, a global leader in real-world asset tokenization, regulated by Dubai’s Virtual Assets Regulatory Authority (VARA), is a key milestone in our mission to turn the passion of sports into a new compliant class of Real World Sports Assets. This collaboration brings us closer to a future where fans and investors can connect with clubs and athletes in a more direct, transparent, and meaningful way.”

According to the FIFA 2024 Global Transfer Report, the football transfer market represents $66 billion in locked value, with $8.59 billion spent on transfers in 2024 alone. WIN’s Solidarity Mechanism unlocks 5% of this market—$3.3 billion—by offering access to player transfer revenues. WIN has $7.4 million in assets under management (AUM) from 130 player transfers across 16 partnered clubs, including stars like Alexis Mac Allister and Emiliano Martínez, and expects to exceed $20 million in tokenized assets by year-end.

MANTRA and WIN Investments will establish a framework for the tokenization of WIN’s existing and future sports-related assets, with MANTRA providing the infrastructure and ecosystem to compliantly bring these offerings on-chain. Together, they aim to develop and launch fan and investor-facing products within the MANTRA ecosystem, making investments in sports more accessible and transparent.

Future initiatives scheduled for Q4 2025 include WIN leveraging MANTRA as an infrastructure partner to expand the availability of its compliant sports products on-chain, with a focus on transfer tokens. Transfer tokens represent a fraction of the future revenue derived from a player’s next transfer and are tied specifically to the FIFA Solidarity Mechanism.

John Patrick Mullin, CEO of MANTRA, commented, “This partnership with WIN is a natural extension of MANTRA’s RWA vision of bringing the world’s financial ecosystem on-chain by being the preferred ledger of record for real-world assets. We see huge potential in combining the passion of sports with regulated, tokenized assets, and we believe Latin America is the perfect place to lead that charge.”

This partnership follows a series of announcements from MANTRA, including being awarded the first DeFi license from Dubai’s Virtual Assets Regulatory Authority (VARA) and the creation of the RWAccelerator—a start-up program for builders and startups supported by Google Cloud.

MANTRA is a purpose-built Layer 1 blockchain for real-world assets, capable of adherence to real-world regulatory requirements. As a permissionless chain, MANTRA Chain empowers developers and institutions to seamlessly participate in the evolving RWA tokenization space by offering advanced technology modules, compliance mechanisms, and cross-chain interoperability. MANTRA holds a Virtual Asset Service Provider (VASP) license from Dubai’s Virtual Assets Regulatory Authority (VARA) to operate as a Virtual Asset Exchange, as well as provide Broker-Dealer and Management and Investment Services.

WIN Investments is a sports investment ecosystem that empowers fans and investors to participate in the sports business. By transforming key revenue streams like player transfers into investable digital assets, WIN democratizes access to the multi-billion-dollar football transfer market and helps fund the next generation of athletes and clubs.