MANSCAPED Expands North American Retail Presence with Canadian Tire Launch

MANSCAPED, a leading global men's grooming company, has expanded its North American retail presence with the launch of its premium grooming tools and formulations at Canadian Tire, a Canadian retailer with over 500 stores across the country. The brand's best-selling lineup, including The Lawn Mower 5.0 Ultra Essentials Kit and The Lawn Mower 3.0 Plus Essentials Kit, is now available in-store and online at Canadian Tire.

MANSCAPED, a leading global men's grooming company, has expanded its North American retail presence by partnering with Canadian Tire, a Canadian retailer with over 500 stores across the country. The brand's best-selling grooming tools and formulations are now available in-store and online at Canadian Tire, providing consumers with easier access to premium products.

The partnership brings MANSCAPED’s core collection to Canadian Tire, including the popular The Lawn Mower 5.0 Ultra Essentials Kit and The Lawn Mower 3.0 Plus Essentials Kit. The Lawn Mower 5.0 Ultra Essentials Kit, priced at $149.99 CAD, includes a groin and body hair trimmer and a skin-soothing aftershave lotion. The Lawn Mower 3.0 Plus Essentials Kit, priced at $99.99 CAD, features an updated ceramic blade and adjustable combs. Both kits are designed to enhance personal grooming routines, offering precision, comfort, and care.

MANSCAPED’s decision to partner with Canadian Tire aligns with the brand's strategy to make its products more accessible to consumers. "When it comes to personal care, many consumers discover and purchase new products during their everyday shopping trips," said Catherine Cronin, Vice President of Retail at MANSCAPED. "Our goal is to make purchasing our products as seamless as possible, and Canadian Tire’s long-standing reputation for integrity and innovation ensures a trusted, convenient shopping experience for customers nationwide."

The expansion into Canadian Tire marks a significant milestone for MANSCAPED, which was founded in 2016 by Paul Tran. The company is trusted by over twelve million men worldwide and has a diverse line of premium tools, formulations, and accessories designed to introduce and elevate self-care routines for men. MANSCAPED products are available globally in 40 countries on its website and in major retailers including Target, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, and Military Exchanges.

This strategic move is expected to boost MANSCAPED’s market share in the North American grooming market, as it capitalizes on Canadian Tire’s established customer base and extensive retail footprint. The partnership is a testament to MANSCAPED’s commitment to expanding its reach and providing high-quality grooming solutions to consumers.

References:
[1] https://finance.yahoo.com/news/manscaped-expands-north-american-retail-160000325.html