Manchester United and Coca-Cola announce multi-year partnership in the UK and Europe.

Manchester United has announced a three-year partnership with Coca-Cola as its Official Carbonated Soft Drinks Partner in the UK and Europe. The partnership will see Coca-Cola headline across matchdays and fan experiences, offering a range of carbonated drinks at Old Trafford. Manchester United and Coca-Cola will work together to bring fans closer to the club through engaging activations, digital content, and community-driven initiatives.

Manchester United has announced a three-year partnership with The Coca-Cola Company, naming Coca-Cola as its Official Carbonated Soft Drinks Partner in the United Kingdom and Europe [1]. The partnership, effective immediately, will see Coca-Cola headline across matchdays and fan experiences, offering a wide range of carbonated beverages at Old Trafford and other venues across the region.

The agreement includes pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero, providing fans with a variety of options to choose from. The collaboration will also feature engaging activations, digital content, and community-driven initiatives designed to create memorable experiences for fans [2].

Marc Armstrong, Chief Business Officer at Manchester United, commented on the partnership, stating, "Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together. We are forming a partnership that will go beyond matchday refreshments at Old Trafford - creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways."

Elodie Peribere, Senior Marketing Director at Coca-Cola, added, "Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands, Coca-Cola."

This partnership complements Coca-Cola’s ongoing league-wide agreement with the Premier League, further reinforcing its commitment to connecting with football fans in meaningful ways [1].

References:
[1] https://www.stocktitan.net/news/MANU/manchester-united-announces-multi-year-partnership-with-coca-24ikm6hf17ft.html
[2] https://www.manutd.com/en/news/detail/man-utd-announces-multi-year-partnership-with-coca-cola