Malaysia Airlines Extends Relationship with PROS to Drive Profitable Growth

Malaysia Airlines has extended its strategic agreement with PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. The extension highlights the value of PROS' advanced technology and artificial intelligence (AI) in supporting the airline's global operations and driving consecutive years of profitability. The collaboration has been instrumental in the airline's post-COVID-19 recovery.



PROS Revenue Management Advantage (RMA) and Willingness-to-Pay have been key to Malaysia Airlines' success. By utilizing these solutions, the airline has been able to forecast demand more accurately and implement dynamic pricing strategies that optimize offers and increase passenger conversion. This has enabled the airline to adapt quickly to market dynamics and make data-driven decisions that maximize revenue potential, even in the face of ongoing cost and supply chain challenges.

The strategic collaboration with PROS has also allowed Malaysia Airlines to progress on its journey toward offer optimization and lay a foundation for continuous pricing. This has contributed to record-breaking results for the airline, including an 8.7% passenger revenue increase and a 7% yield increase in 2019, despite a 4% increase in available seat kilometers (ASK) and continuous yield pressure in the market.

PROS' advanced technology and AI have enhanced Malaysia Airlines' competitive position and offer optimization journey. The integration of PROS' solutions has improved demand forecasting and dynamic pricing, enabled the airline to adapt to market dynamics, and contributed to record-breaking results. The extension of the strategic agreement between Malaysia Airlines and PROS demonstrates the airline's commitment to leveraging cutting-edge technology and AI to drive profitable growth in a competitive market.

In conclusion, the extension of the strategic agreement between Malaysia Airlines and PROS highlights the value of advanced technology and AI in driving profitable growth for the airline. By utilizing PROS' Revenue Management Advantage and Willingness-to-Pay solutions, Malaysia Airlines has been able to forecast demand more accurately, implement dynamic pricing strategies, and adapt to market dynamics. This has contributed to record-breaking results and a successful post-COVID-19 recovery for the airline. The collaboration between Malaysia Airlines and PROS is a testament to the power of AI and advanced technology in driving success in the airline industry.