Making Science Launches RAISING: Revolutionizing Marketing Strategies with AI

Making Science, a leading technology and digital marketing consultancy, has announced the launch of RAISING, its new AI technology division. This innovative venture combines the company's business expertise with data science to develop advanced AI-based solutions, transforming brands' marketing strategies through predictive, generative, and automated AI technologies. RAISING aims to optimize results throughout the entire marketing funnel, empowering clients to access new opportunities in an increasingly competitive digital environment.

RAISING's AI-based solutions offer significant advantages over traditional marketing strategies in terms of ROI and scalability. The division's flagship technology, ad-machina, uses generative AI to automate the creation and multi-platform activation of personalized ads in real-time. This tool has proven to be more effective than traditional methods, achieving up to 30% more conversions on platforms like Performance Max and Meta. By dynamically adapting text, image, or video ads to market and user needs, ad-machina ensures more effective and profitable campaigns, as demonstrated by its integration into the business plans of relevant companies such as Banco Santander and MediaMarkt.

Another key product of RAISING is Gauss AI, designed to predict user behavior and optimize attribution, measurement, and media planning strategies. This system helps companies identify the most relevant and profitable interactions, increasing the effectiveness of their campaigns. By predicting user behavior and optimizing media planning strategies, Gauss AI enables businesses to scale their campaigns more effectively, allocating resources more efficiently and increasing scalability.

Trust Generative AI, a versatile and secure tool for content generation at scale, automates internal and external processes in areas such as marketing, SEO, and human resources while ensuring regulatory compliance and ultimate human control. This tool's ability to automate content generation at scale ensures that businesses can produce large volumes of content quickly and efficiently, making it highly scalable.

Implementing AI-driven marketing strategies, such as those offered by RAISING, comes with several potential risks and challenges. These include data privacy and security, bias and fairness, over-reliance on AI, transparency and explainability, integration and compatibility, and the need for continuous innovation. RAISING addresses these challenges by ensuring regulatory compliance, maintaining ultimate human control, incorporating detailed data analysis and automatic translation, providing insights into user interactions and campaign effectiveness, offering technology (SaaS) that can be integrated into clients' existing systems, and fostering a culture of continuous innovation.

RAISING's AI technology division aligns with Making Science's overall business strategy and growth plans by focusing on innovation, advanced AI-based solutions, optimization, growth, and strategic partnerships. The launch of RAISING reinforces Making Science's commitment to innovation and its ability to deliver disruptive technology solutions, transforming how brands engage with their audiences and optimizing their results in an increasingly competitive digital environment. By offering advanced AI-based solutions, RAISING caters to the growing demand for AI-driven marketing strategies, supporting Making Science's goal of helping clients access new opportunities and improve their business strategies.

In conjunction with the launch of RAISING, Making Science announced a fully paid capital increase of €10 million in its subsidiary Making Science Marketing & AdTech. This investment, part of an agreement with the SOPEF II fund, is aimed at enhancing the company's growth and expansion. RAISING's AI technology division is expected to contribute to this growth by offering advanced solutions that attract and retain clients, further strengthening Making Science's position in the market.

RAISING's AI technology division represents a significant step forward in technological innovation applied to marketing. By combining business expertise with data science, RAISING offers advanced AI-based solutions that optimize marketing strategies, improve ROI, and enhance scalability. As AI-driven marketing strategies continue to gain traction, RAISING's innovative solutions position Making Science at the forefront of the industry, empowering clients to optimize their results in an increasingly competitive digital environment.

In conclusion, Making Science's launch of RAISING, its new AI technology division, marks a significant milestone in the company's commitment to innovation and growth. By offering advanced AI-based solutions that optimize marketing strategies, improve ROI, and enhance scalability, RAISING empowers clients to access new opportunities in an increasingly competitive digital environment. As AI-driven marketing strategies continue to gain traction, RAISING's innovative solutions position Making Science at the forefront of the industry, reinforcing its position as a benchmark in technological innovation applied to marketing.