MakeMyTrip Unveils GenAI Travel Assistant to Expand Reach in 'Bharat'

MakeMyTrip has launched a new GenAI travel assistant, Myra, to attract first-time online travel buyers from Bharat. The AI agent helps users at every stage of travel planning, from discovery to fulfillment, and post-sales assistance. The beta version is available in English and Hindi, with plans to expand to other regional languages. The GenAI assistant is built on a network of specialized AI agents across major travel categories and supports multimodal input, continuous dialogue, itinerary edits, and post-sales support. The launch aims to bring more users from Bharat into the online travel buying experience.

MakeMyTrip, a leading online travel company in India, has introduced a significant enhancement to its travel booking experience with the launch of the GenAI-enabled Trip Planning Assistant, Myra. This new AI agent is designed to assist users at every stage of travel planning, from discovery to fulfillment, and beyond. The conversational assistant, an upgrade to the existing AI agent Myra, supports both voice and text interactions, making the booking process more accessible and inclusive.

The beta version of Myra is currently available in English and Hindi, with plans to expand to multiple Indian languages after fine-tuning conversation flows based on early user feedback. This initiative aims to bridge the gap between internet users and online travel service buyers, particularly in the Bharat heartland, where the majority of users prefer regional languages over English.

The GenAI assistant is built on a network of specialized AI agents across major travel categories, including flights, accommodation, holidays, ground transport, visas, and foreign exchange. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support, all within a unified interface. This comprehensive approach allows users to interact seamlessly throughout their travel journey, from planning to post-travel support.

The launch of Myra coincides with a growing demand for domestic tourism in India. According to recent financial reports, MakeMyTrip's net profit increased by 11% year-on-year (Y-o-Y) in the first quarter of the financial year 2026 (Q1FY26), while its revenue from operations grew by 5.6% Y-o-Y. This indicates a robust performance and an increasing interest in online travel services.

MakeMyTrip's investment in AI technology dates back to 2017, with various AI-driven features such as Fare Lock, Zero Cancellation, and predictive tools for train bookings already integrated into its platform. The introduction of Myra further extends this momentum, bringing AI deeper into the travel planning and booking process.

The next phase of development for Myra includes richer semantic search capabilities and AI-driven use cases on images and videos. These advancements will enable users to interact with the system through more abstract, intent-led queries, making the travel discovery process even more fluid and personalized.

In conclusion, MakeMyTrip's launch of the GenAI Trip Planning Assistant, Myra, represents a significant step forward in making online travel booking more accessible and inclusive. By expanding its reach to regional languages and enhancing the overall user experience, MakeMyTrip is positioning itself to attract a broader audience and capitalize on the growing demand for domestic tourism in India.

References:
[1] https://www.morningstar.com/news/business-wire/20250806170695/makemytrip-launches-multilingual-genai-trip-planning-assistant-making-travel-booking-conversational-and-inclusive
[2] https://www.business-standard.com/companies/news/makemytrip-targets-bharat-with-new-genai-trip-planner-assistant-125080701294_1.html
[3] https://www.businesswire.com/news/home/20250806170695/en/MakeMyTrip-Launches-Multilingual-GenAI-Trip-Planning-Assistant-Making-Travel-Booking-Conversational-and-Inclusive