Major League Soccer: From Promising Upstart to Hidden from View
ByAinvest
Thursday, Aug 14, 2025 1:07 am ET1min read
AAPL--
Major League Soccer (MLS) partnered with Apple TV to stream all matches behind a $99-a-year paywall, significantly reducing its viewership reach in the US. The league has struggled to attract attention, and despite its efforts to cultivate fan bases and showcase homegrown talent, it has largely been forgotten from the American sporting consciousness.
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