Mainstream Crypto Adoption Takes Leap as Coinbase Embeds Services in Samsung Wallets

Coinbase and Samsung have announced a partnership to integrate the cryptocurrency exchange's services into the Samsung Wallet app, providing over 75 million U.S. Galaxy device users with direct access to crypto trading, staking, and payment tools. The collaboration marks Coinbase's largest single consumer distribution effort to date and Samsung's most significant foray into the crypto space, leveraging the Galaxy ecosystem to streamline digital asset adoption. The integration, which launched in the U.S. in October 2025, allows users to access Coinbase One-a premium membership offering zero trading fees, enhanced staking rewards, and priority support-without downloading a separate app or transferring funds across platforms title1^[1].

The partnership also links Coinbase accounts with Samsung Pay, enabling Galaxy users to make payments tied to their crypto holdings. This integration consolidates crypto tools alongside existing digital payment methods, such as transit passes and IDs, within the Samsung Wallet. Users can now manage their crypto assets seamlessly, with the added convenience of biometric authentication and hardware-level encryption provided by Samsung's Knox security platform title2^[2]. Additionally, new users receive a free three-month subscription to Coinbase One's Preferred Tier and a $25 USDC credit after their first trade title3^[3].

The collaboration aims to reduce barriers to entry for mainstream crypto adoption by embedding functionality into everyday devices. "Our mission is to bring more than a billion people on chain, and that starts with meeting them where they already are: on their phones," said Shan Aggarwal, Coinbase's Chief Business Officer. The partnership aligns with Coinbase's broader strategy to expand its user base and diversify financial services, including custody, payments, and derivatives, following its recent acquisition of Deribit title4^[4].

Samsung emphasized the partnership as part of its broader vision to enhance the Samsung Wallet as an all-in-one hub for digital essentials. "Millions of Galaxy users rely on their smartphones for daily tasks, and with Coinbase, they now have a streamlined way to access crypto," said Drew Blackard, Samsung's Senior Vice President of Mobile Product Management. The integration builds on an earlier July 2025 agreement that enabled U.S. users to purchase crypto via Samsung Pay title5^[5].

While the initial rollout focuses on the U.S., both companies plan to expand the program globally in the coming months, targeting Samsung's over one billion active Galaxy users worldwide. Analysts note that such partnerships could accelerate mainstream adoption by normalizing crypto usage in everyday transactions, though immediate market reactions, such as Coinbase's stock price, remained muted title6^[6]. The collaboration reflects a growing trend of tech giants embedding crypto services into consumer ecosystems, with competitors like Webull and Deutsche Börse also expanding crypto access through institutional partnerships.

title1^[1]: Samsung and Coinbase's integration provides 75 million U.S. Galaxy users with access to Coinbase One and Samsung Pay-linked payments.

title2^[2]: Security features include Samsung Knox's encryption, tokenization, and biometric authentication.

title3^[3]: Promotional offers include a free 3-month Coinbase One subscription and a $25 USDC credit.

title4^[4]: Coinbase's acquisition of Deribit and expansion into custody and derivatives highlight its broader financial services strategy.

title5^[5]: The July 2025 integration allowed U.S. users to purchase crypto via Samsung Pay.

title6^[6]: Coinbase's stock price showed a modest decline or uptick post-announcement, reflecting cautious investor sentiment.