Mainstream Crypto Access Gets a Boost via Samsung-Coinbase Integration

Coinbase and Samsung have partnered to integrate cryptocurrency services into the ecosystem of Samsung Galaxy devices, granting access to over 75 million U.S. users. The collaboration, announced in October 2025, enables Galaxy users to explore crypto through Coinbase One, a premium subscription service offering zero trading fees, enhanced staking rewards, and account protection features. The partnership leverages Samsung Wallet, a centralized digital hub for payments, IDs, and other services, to streamline crypto accessSamsung taps Coinbase to bring crypto to more than 75 million Galaxy users^[1].

Coinbase One, available in two tiers, provides users with a range of benefits, including reduced trading costs and priority customer support. The Preferred Tier, priced at $29.99 per month, is now accessible to Samsung Wallet users via a free three-month trialSamsung Wallet Offers Users Special Access to Coinbase One^[2]. Additionally, users receive a $25 credit after their first trade, incentivizing adoptionCoinbase-Samsung Partnership Brings Crypto Access to 75M Galaxy Users with Exclusive Perks^[3]. The service also includes the Coinbase One Card, which facilitates seamless crypto spending and earningSamsung Adds Coinbase Crypto Access for 75M Galaxy Device Users^[4].

The integration with Samsung Pay further enhances user experience, allowing Galaxy users to make payments directly linked to their crypto holdings. This feature consolidates digital assets alongside traditional payment methods within the Samsung Wallet app, which already supports peer-to-peer transactions, installment payments, and digital identity storageSamsung, Coinbase Bring Crypto to Galaxy Users^[5]. Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, emphasized that the partnership aligns with user demand for multifunctional tools: "Millions of Galaxy users rely on their smartphones to complete everyday tasks. With our Coinbase partnership, they now have a simple and streamlined way to access crypto from a leader in the industry"Samsung Expands Coinbase Partnership With Wallet Integration^[6].

Security remains a focal point of the collaboration. Samsung's Knox security platform, which employs hardware-level encryption and biometric authentication, safeguards sensitive data, ensuring secure storage of crypto assets and payment informationCoinbase and Samsung Partner To Bring Crypto Trading to Galaxy Users^[7]. Shan Aggarwal, Coinbase's Chief Business Officer, highlighted the synergy between Samsung's global reach and Coinbase's trusted platform: "Together with Samsung, we're pairing their global scale with Coinbase's trusted platform to deliver the best value for people to access crypto-starting with more than 75 million Galaxy users across the U.S., and soon around the world"Samsung, Coinbase Bring Crypto to Galaxy Users^[8].

The partnership marks one of the largest consumer-facing crypto integrations to date, with plans for global expansion. While the initial rollout targets U.S. users, both companies aim to extend the program to international markets, leveraging Samsung's 1.2 billion active Galaxy devices globallySamsung, Coinbase Global Expansion Targets 1B^[9]. This initiative aligns with broader industry trends toward embedding financial services into everyday technology, as seen in similar efforts by Webull and Deutsche Börse's 360TInstitutional Crypto Trading Evolves With CME 24/7 Rollout, Nansen AI Insights^[10]. Analysts suggest the move could significantly accelerate mainstream crypto adoption by reducing barriers to entry for first-time users.

Coinbase, which recently acquired Deribit for $2.9 billion, continues to diversify its offerings beyond trading into custody, payments, and derivatives. The partnership with Samsung complements its strategy to position itself as a comprehensive financial services platform. With Bitcoin trading near record highs and institutional adoption rising, the collaboration positions Coinbase to tap into a vast consumer base while reinforcing Samsung's role as a leader in digital innovation.