Magnite Partners with RE/MAX to Launch Commerce Media Network.

Magnite, a sell-side advertising company, has partnered with RE/MAX to monetize its digital inventory and activate first-party home buyer data via curated audience packages. This partnership positions RE/MAX as the first real estate franchisor brand to launch a commerce media network. Magnite's curation tools will enrich media supply with RE/MAX's proprietary data, creating new opportunities for brands to reach high-intent home buyers.

In a move that signals a significant shift in the real estate advertising landscape, Magnite, a leading sell-side advertising company, has partnered with RE/MAX to monetize its digital inventory and activate first-party home buyer data via curated audience packages. This strategic alliance positions RE/MAX as the first real estate franchisor brand to launch a commerce media network.

The partnership, announced on August 5, 2025, will enable RE/MAX to leverage Magnite's technology to enrich its media supply with proprietary home buyer data, creating new opportunities for brands to reach high-intent home buyers. RE/MAX will work with Magnite to monetize its onsite digital inventory and activate its first-party home buyer data offsite via curated audience packages, reflecting real-time home buyer intent signals [2].

The RE/MAX Media Network, launched in December 2024, spans digital and offline activations across the U.S. and Canada, providing advertisers with a unique platform to connect with consumers during one of life's most important decision-making windows. By working with Magnite, RE/MAX can now scale these audiences offsite, making them available to buyers in their platform of choice, with the added opportunity for higher match rates, improved cost efficiency, and stronger brand safety controls [2].

Magnite's curation tools will enable RE/MAX to package premium audience segments based on critical attributes such as income level, age, and homebuying stage. This approach allows advertisers and agencies to activate RE/MAX data against Magnite's premium inventory, with the advantage of precise targeting and streamlined programmatic workflows [2].

Abby Lee, EVP of Marketing, Communications, and Events at RE/MAX, LLC, expressed her excitement about the partnership, stating, "We know brands are looking for precision and efficiency, and enabling our data through the supply side helps deliver both. We’re excited to work with Magnite to bring our commerce media strategy to life through the RE/MAX Media Network and offer advertisers smarter, more powerful ways to reach the people making major life purchases with the right message at the right time" [2].

Stephanie Reustle, Head of Commerce Media at Magnite, added, "RE/MAX agents have long been trusted guides for home buyers and sellers, and now we’re tapping into that power to help brands connect with consumers during one of life’s most important decision-making windows. This relationship is designed to maximize the value of the RE/MAX brand’s rich home buyer data while giving advertisers the ability to reach these audiences wherever they are" [2].

The partnership aligns with the broader industry trend of data moving to the supply side, extending reach and enhancing the value and performance of curated commerce media campaigns. By leveraging Magnite's technology, RE/MAX can now offer advertisers a more effective and efficient way to reach high-intent home buyers, revolutionizing the convergence of real estate and advertising.

References:
[1] https://www.instagram.com/p/DM0JTBEI38f/
[2] https://www.morningstar.com/news/globe-newswire/9505579/magnite-and-remax-team-up-to-power-commerce-media-expansion-across-onsite-and-offsite-channels