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Magnite Partners with Dentsu to Accelerate Advertising Innovation and Performance.
ByAinvest
Wednesday, Jul 23, 2025 3:05 am ET1min read
Magnite, the largest independent sell-side advertising company, has partnered with dentsu in EMEA to accelerate innovation and performance across the media supply chain. The partnership leverages Magnite's built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the "Algorithmic Era" of advertising. The Magnite SpringServe video platform will enable dentsu to curate premium media experiences with greater precision, transparency, and scale.
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