Magnite Launches Pause Ads Across DirecTV, Dish Media, and Fubo

Magnite, an independent sell-side advertising company, has introduced pause ads across DirecTV, Dish Media, and Fubo. Magnite's platform provides technology solutions for digital advertising inventory management and monetization, with applications for sellers, buyers, and a transparent marketplace for intelligent decision-making and automated transaction execution. The company's streaming SSP and ad server offers CTV sellers a holistic solution for workflow, yield management, and monetization.

Magnite, an independent sell-side advertising company, has announced the introduction of pause ads across DirecTV, Dish Media, and Fubo. This move comes as part of Magnite's broader strategy to enhance its digital advertising inventory management and monetization capabilities. The company's platform provides technology solutions for sellers, buyers, and a transparent marketplace for intelligent decision-making and automated transaction execution.

Magnite's streaming SSP (Supply-Side Platform) and ad server offer CTV (Connected TV) sellers a comprehensive solution for workflow, yield management, and monetization. The integration of pause ads across these major streaming platforms allows for a more interactive and engaging viewing experience, potentially increasing ad effectiveness and viewer engagement.

The introduction of pause ads aligns with Magnite's recent partnership with Acxiom, which enables advertisers to activate first-party data and Acxiom's third-party data directly through Magnite's platform. This integration aims to enhance addressable buying capabilities, reduce costs, and maximize ad spend on working media. According to Magnite, this streamlined approach helps reduce unnecessary fees and improve match rates, ultimately driving better performance across streaming and omnichannel environments [1].

The expansion of pause ads is also part of a broader trend in the streaming advertising market. Connected TV viewership has reached historic levels, with streaming representing 44.8% of television viewership as of May 2025, according to Nielsen data [1]. Magnite's market position in CTV advertising has strengthened through technological advances and strategic partnerships, positioning the company as a dominant access point for streaming inventory.

For investors and financial professionals, Magnite's strategic moves in the streaming advertising market present opportunities for growth and increased market share. The company's ability to integrate advanced data activation capabilities with its market-leading position in CTV supply makes it a compelling player in the digital advertising landscape. As the demand for sophisticated targeting capabilities in streaming environments continues to grow, Magnite's offerings are well-positioned to meet these needs.

References:
[1] https://ppc.land/magnite-becomes-first-sell-side-partner-for-acxiom-data-activation/