Magnite Acquires streamr.ai to Unlock CTV Advertising for SMBs.

Magnite, the largest independent sell-side advertising company, has acquired streamr.ai to unlock small business advertising spend for CTV publishers. Magnite will offer streamr.ai's AI tools to its ecosystem partners for their SMB clients. The acquisition aims to unlock a significant revenue opportunity for CTV publishers and will continue to grow Magnite's AI expertise and capabilities across all products.

Magnite, the largest independent sell-side advertising company, has acquired streamr.ai to unlock small business advertising spend for CTV publishers. The acquisition aims to integrate streamr.ai's AI tools into Magnite's ecosystem, offering these capabilities to its partners for their small and medium-sized business (SMB) clients. This move is expected to generate significant revenue opportunities for CTV publishers and enhance Magnite's AI expertise across its products.

streamr.ai's AI tools will enable Magnite to offer more sophisticated advertising solutions to SMB clients, which often struggle to access advanced advertising technologies. By leveraging streamr.ai's AI capabilities, Magnite can provide its partners with tools to optimize ad campaigns, improve targeting, and maximize return on investment (ROI) for their SMB clients.

The acquisition reflects Magnite's strategic focus on growing its AI capabilities and expanding its offerings to better serve the evolving needs of its clients. As AI continues to transform the advertising industry, Magnite's integration of streamr.ai's tools positions the company as a leader in leveraging AI to unlock new revenue streams for its partners and clients.

The acquisition of streamr.ai is a significant step for Magnite in its ongoing effort to stay at the forefront of technological innovation in the advertising sector. By offering advanced AI tools to its ecosystem partners, Magnite aims to drive growth and create new opportunities for its clients and partners.

For more information, visit Magnite's website at [Magnite](https://www.magnite.com) and streamr.ai's website at [streamr.ai](https://www.streamr.ai).

References:

https://www.globenewswire.com/news-release/2025/09/08/3145972/0/en/Innovid-by-Mediaocean-Recognized-as-the-Most-Valuable-Pioneer-in-QKS-Group-s-AI-Maturity-Matrix-AdTech-2025.html