Madison Square surged 10.85% in premarket trading following multiple high-profile event announcements at Madison Square Garden. The venue secured concerts by Bon Jovi (2026 Forever Tour), Dua Lipa (Radical Optimism Tour), and Burna Boy, the first Nigerian artist to headline the venue. These bookings, alongside sports events like Illinois vs. UConn, signal strong demand for the venue’s premium events, boosting revenue expectations. The news directly aligns with the stock’s upward movement, reflecting investor confidence in Madison Square Garden’s ability to attract high-impact events and drive earnings.
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