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Madden Veteran's Photo Finish Teams Up With BlockBet for Sports Betting Expansion

Harrison BrooksFriday, Jan 24, 2025 10:26 am ET
5min read


Photo Finish, a virtual horse racing game led by Madden gaming veteran Ian Cummings, has announced a strategic partnership with BlockBet, a blockchain-powered sportsbook and casino company. This collaboration aims to expand Photo Finish's simulcast opportunities and utility in the sports betting sector, marking a significant step in the company's growth journey.



Expanding Utility and Value of $CROWN Token

The partnership between Photo Finish and BlockBet enhances the utility and value of the $CROWN token in several ways. By integrating $CROWN into BlockBet.gg, users can now wager on virtual horse races, real-world sports, casino games, and more using the token. This expanded acceptance and usage increase the token's liquidity and value, benefiting the overall Photo Finish ecosystem.

Moreover, the joint promotional campaign launched by Photo Finish and BlockBet rewards users with $CROWN for high wagers on virtual sports and $BLOCK for large in-game wagers. This incentivizes users to engage with both platforms, further boosting the utility and value of $CROWN.



Strategic Advantages for Photo Finish

Integrating with BlockBet's sportsbook and casino platform provides Photo Finish with several strategic advantages. Firstly, it increases the user base and exposure by granting access to BlockBet's user base, which includes sports bettors and casino players. Secondly, it opens up new revenue streams as users can now bet on various events and games using the $CROWN token.

Additionally, the partnership enables Photo Finish users to bet on Photo Finish LIVE races through simulcasting, reaching a broader audience and increasing engagement with the virtual horse racing game. This feature drives growth and user acquisition, contributing to the company's overall success.



Ian Cummings' Influence on Photo Finish's Success

The involvement of experienced gaming veteran Ian Cummings, the founder of Third Time Entertainment, significantly influences the success and sustainability of Photo Finish's expansion into the sports betting market. Cummings' extensive background in the gaming industry, particularly his work on popular titles like Madden NFL and his experience at companies such as Electronic Arts, Zynga, and FanDuel, brings a wealth of knowledge and expertise to the table.

Cummings' understanding of the market and audience, coupled with his ability to develop a compelling game and leverage strategic partnerships, has been instrumental in Photo Finish's success. Since launching in 2023, players have spent over $30 million on race entry fees and over $25 million on virtual horses, demonstrating the game's appeal and potential in the sports betting market.

In conclusion, the partnership between Photo Finish and BlockBet enhances the utility and value of the $CROWN token, provides strategic advantages for Photo Finish, and is supported by the leadership and expertise of Ian Cummings. This collaboration marks a significant step in the company's growth journey, as it continues to expand its reach within the sports betting and casino sectors.
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