Macy’s Shares Surge 5.9% on Q2 Earnings Beat and Raised Revenue Outlook Despite 43.7% Drop in $440M Trading Volume Stock Ranks 235th in Activity

Macy’s (M) surged 5.90% on Sept. 4, with a trading volume of $440 million, down 43.67% from the previous day, as the stock ranked 235th in trading activity. The rally followed a Q2 earnings report showing improved sales and a raised full-year revenue outlook.

The company reported $4.8 billion in second-quarter net sales, exceeding its guidance despite a 2% year-over-year decline. Comparable sales growth rose 1.1% at 125 revitalized locations, a key driver of its performance. CEO Tony Spring highlighted the results as “better than expected,” citing momentum in Bloomingdale’s and Bluemercury. Macy’s raised its 2025 sales forecast to $21.15–21.45 billion, up from prior guidance of $21–21.4 billion.

Net income, however, fell 42% to $87 million due to earlier store closures. The stock’s move reflects optimism around its strategic initiatives, including store optimization and luxury brand integration, despite ongoing challenges in profitability.

Backtest results indicate a 5.90% gain for M on Sept. 4, aligning with the day’s closing price of $17.24.