Macy's Sees Strong Results from Chatbot Tests, Customers Spend 4.75 Times More
ByAinvest
Thursday, Mar 26, 2026 3:58 pm ET1min read
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Macy's has reported positive results from its early tests of a Google Gemini-powered chatbot, with customers who use the Ask Macy's chatbot spending around 4.75 times more than those who don't. The chatbot is designed to provide personalized recommendations and answer customer questions. The results suggest that the chatbot has the potential to drive increased sales for the retailer.
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