LVWR Latest Report

Financial Report Performance

Based on the provided data, LiveWire Group's total operating revenue in December 2024 was RMB107.61 million, a year-on-year decrease of 28.66% from RMB150.91 million in 2023. This change reflects the challenges faced by the company in terms of revenue, which may affect its overall financial health. The decrease in revenue is closely related to increased competition in the electric motorcycle market, production and supply chain issues, product pricing strategies, and insufficient marketing efforts. Meanwhile, changes in industry policies may also affect consumer purchasing intentions.

Key Financial Data

1. The net income of the electric motorcycle segment in 2024 was USD21.41 million, a 29.1% decrease from USD30.45 million in 2023.

2. The net income of the STACYC segment was USD4.16 million, a significant increase from USD2.98 million in 2023.

3. Overall revenue decreased from USD38.02 million in 2023 to USD26.63 million in 2024, a 30.0% drop.

4. The operating loss of the electric motorcycle segment in 2024 was USD105.5 million, an improvement from USD116.61 million in 2023.

5. The operating loss of the STACYC segment was USD4.86 million, indicating the need for improved profitability in that segment.

Industry Comparison

1. Overall industry analysis: The electric motorcycle industry as a whole faces transformation and intensified competition, with many companies striving to enhance their market share and brand influence. Overall revenue may be suppressed by market conditions, changes in consumer preferences, and policy impacts, leading to fluctuations in industry-wide revenue.

2. Peer comparison analysis: Compared to other companies in the same industry, LiveWire Group's revenue decline is significant, possibly indicating its disadvantage in the market competition. Other companies in the industry may have maintained relatively stable revenue through innovation, marketing, or cost control.

Conclusion

LiveWire Group's revenue in 2024 declined significantly, mainly affected by weakened market demand, intensified competition, and internal management issues. Although the STACYC segment performed well, the overall revenue decline reflects the challenges faced by the company. Future attention should be paid to market dynamics and competitor performance to formulate corresponding response strategies.

Opportunities

1. With changes in electric vehicle policies, the market demand for electric motorcycles may rebound, providing LiveWire an opportunity to boost sales.

2. The STACYC segment has great growth potential, and more investment and market promotion can be made to improve profitability.

3. Technological advancements and increased consumer acceptance of electric motorcycles will provide new market opportunities for the company.

Risks

1. Intensified competition may lead to price wars, further compressing profit margins.

2. Supply chain issues that are not resolved in time may affect production efficiency and sales revenue.

3. If market demand for electric motorcycles fails to grow continuously, it will affect the company's long-term development prospects.