Luxury Brands Take Over Hotels for Summer Resorts
ByAinvest
Friday, Jul 11, 2025 1:30 am ET1min read
Luxury hotels are collaborating with high-end fashion brands to create branded vacation experiences. From Dolce & Gabbana to Burberry and Dior, the trend is playing out in top summer destinations like Sicily, the Amalfi Coast, and Ibiza. These fashion-hotel mashups are generating buzz and capitalizing on peak season spending, with some hotels offering branded amenities and experiences for day visitors, while only overnight guests can purchase luxury goods.
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