LUNA Rises 15.38% in 24 Hours Amid Meta’s AI Project Luna Launch

On NOV 22 2025, LUNA surged by 15.38% within 24 hours to reach $0.0852, marking a 7.69% rise over the past week. Despite a 11.56% drop in the last month and an 80.08% decline over the past year, the token is currently experiencing a short-term rebound.

Meta Unveils AI Initiative to Counter ChatGPT

Meta Platforms Inc. is testing a new artificial intelligence (AI) feature on Facebook as part of its broader strategy to compete with leading generative AI platforms such as ChatGPT. The initiative, known internally as "Project Luna," is designed to deliver personalized morning briefings to users by analyzing content across Facebook and external sources. The company aims to integrate this feature into the daily routines of its 3 billion monthly active users, positioning itself as a direct competitor in the AI content summarization space.

According to the Washington Post, the AI-powered briefings will be rolled out to a small group of users in select U.S. cities, including New York and San Francisco. This move underscores Meta's growing focus on leveraging AI to enhance user engagement and counter competition from companies like OpenAI and Google.

AI Strategy Bolsters Meta's Competitive Edge

Meta's AI strategy is gaining momentum as it continues to invest heavily in research and development. Earlier this year, the company announced the formation of the Meta Superintelligence Labs and is also working on AI-integrated wearables such as AI glasses. CEO Mark Zuckerberg has emphasized that these initiatives are central to the company's long-term vision.

Despite a 1% year-to-date gain for META stock, investors remain cautious due to concerns over the profitability of the metaverse and AI divisions. The company reported strong third-quarter earnings but has faced criticism for its handling of content licensing agreements with news publishers and allegations of using copyrighted material to train its AI models.

Leadership Shifts and Cost-Cutting Measures

Meta’s AI division is also undergoing internal restructuring. Chief AI scientist Yann LeCun announced his intention to leave the company and start an independent AI venture. In addition, the company recently cut 600 jobs across its AI division as part of a broader effort to streamline operations under newly appointed AI chief Alexandr Wang.

These changes reflect Meta’s ongoing efforts to balance innovation with cost control as it navigates an increasingly competitive AI landscape.

Strategic Timing for LUNA

The timing of LUNA’s recent price increase aligns with Meta’s AI initiatives, which may signal renewed interest in blockchain and AI integration. Analysts project that Meta’s AI projects could have a positive ripple effect across the blockchain ecosystem, particularly for tokens associated with decentralized platforms and AI-driven services.

While the long-term trajectory of LUNA remains uncertain, the 24-hour surge suggests a potential shift in investor sentiment, driven in part by developments in the AI and metaverse sectors.