Lumen Teams Up with Pac-12 Enterprises to Power New Era in Sports Broadcasting

Lumen Technologies (LUMN) shares jumped 4.3% after announcing a partnership with Pac-12 Enterprises to power a new era in sports broadcasting. The collaboration will utilize Lumen's Network-as-a-Service technology to create a remote production model for live sports. Lumen's shares are extremely volatile, having had 48 moves greater than 5% over the last year. The stock is down 10.3% since the beginning of the year and trading 50.2% below its 52-week high.

Lumen Technologies (LUMN) shares surged by 4.3% on July 2, 2025, following the announcement of a strategic partnership with Pac-12 Enterprises. The collaboration leverages Lumen's Network-as-a-Service (NaaS) technology to revolutionize the remote production of live sports broadcasts. This partnership is set to enhance the efficiency and quality of sports broadcasting, particularly for the Pac-12 Conference.

The agreement will see Lumen's NaaS technology utilized to produce live sports broadcasts remotely from Pac-12 Enterprises' headquarters in Dan Ramon, California. This innovative approach aims to reduce production costs, lower complexity, and maintain high broadcast quality. The partnership will commence with Washington State's season-opening home game against Idaho on August 30, which will be aired by The CW [1].

Lumen's NaaS platform offers flexibility in scaling bandwidth on demand, ensuring seamless delivery of high-quality broadcasts with minimal latency. This technology is crucial for the growing demand for multi-angle content and ultra-low latency streaming, which are becoming increasingly important in the sports broadcasting industry. The partnership also allows Pac-12 Enterprises to adapt to its production needs in real-time without overpaying for unused capacity or sacrificing quality [2].

The collaboration comes at a time when Lumen's stock has been highly volatile, with 48 moves greater than 5% over the last year. Despite this volatility, the stock has been down 10.3% since the beginning of the year and is currently trading 50.2% below its 52-week high. The partnership with Pac-12 Enterprises could signal a shift in Lumen's stock performance, as it positions the company to tap into the lucrative sports broadcasting market [1].

The partnership between Lumen Technologies and Pac-12 Enterprises represents a significant step forward in the evolution of live sports broadcasting. By adopting a remote production model powered by cutting-edge technology, the Pac-12 Conference is set to enhance its broadcast offerings, potentially attracting more viewers and increasing revenue.

References:
[1] https://www.sportcal.com/news/pac-12-extends-cw-deal-through-2030-31-taps-lumen-for-remote-broadcasting/
[2] https://www.barchart.com/story/news/34421805/pac-12-enterprises-taps-lumen-to-power-its-new-era-in-sports-broadcasting