Lululemon plans to open first store in India in 2026: statement

Lululemon plans to open first store in India in 2026: statement

American activewear brand Lululemon is set to make its debut in India through a partnership with Tata CLiQ. The collaboration, announced on July 15, 2025, will see Lululemon open its first store in India and establish a local e-commerce presence through Tata CLiQ Luxury and Tata CLiQ Fashion in the second half of 2026 [1].

Lululemon, known for its premium athletic and lifestyle apparel, footwear, and accessories, aims to introduce its products to the Indian market. The brand, popular among gym and yoga enthusiasts, offers high-performance products for activities such as yoga, running, training, tennis, and golf [1].

The partnership represents a significant milestone in Lululemon's international expansion plans. The company has outlined goals to double its net revenue from $6.25 billion in 2021 to $12.5 billion by 2026, focusing on product innovation, guest experience, and market expansion [2].

Athleisure has emerged as a significant trend in India, driven by the growing adoption of active lifestyles and casual clothes in offices. According to a 2024 report by Goldman Sachs, athleisure has become a substantial trend [3]. India's sports apparel market has seen substantial growth, increasing from $14 billion in 2020 to $21 billion by 2023, and is expected to nearly quadruple to $100 billion by 2027 [4].

The market is dominated by large global brands such as Nike, Puma, Adidas, and Reebok, but also includes homegrown direct-to-consumer brands like Blissclub and Silvertraq [4]. Lululemon's entry into the Indian market is expected to add to the competitive landscape.

Lululemon's clothing is priced at a premium, with workout pants costing upwards of $100 and sports bras ranging from $50 to $100. The company operates 770 stores globally and is expanding its footprint across various markets, including North America, Europe, the Middle East, Africa, Asia Pacific, and Mainland China [2].

References:
[1] https://www.livemint.com/companies/news/lululemon-india-launch-tata-cliq-partnership-athleisure-market-india-lululemon-store-india-premium-activewear-india-11752565762649.html
[2] https://www.livemint.com/companies/news/lululemon-india-launch-tata-cliq-partnership-athleisure-market-india-lululemon-store-india-premium-activewear-india-11752565762649.html
[3] https://www.goldmansachs.com/insights/pages/athleisure-trends.html
[4] https://www.anandratheinvestment.com/sports-apparel-market-india.html