Lululemon Enters Italian Market with First Store in Milan

Lululemon has expanded to Italy with its first store opening in Milan. The 5,700-square-foot location offers men's and women's collections across various activities. The company plans to connect with Italian consumers through partnerships with local studios and an ambassador program. Lululemon aims to quadruple its international revenue by 2026 and has plans to open 40-45 locations in international markets, including China, Denmark, and Turkey.

Lululemon Athletica has made a significant move in its international expansion by opening its first store in Italy, set to debut in Milan on July 19, 2025. The 5,700-square-foot location, situated in the heart of Milan’s iconic shopping district, will introduce the brand's innovative athletic apparel and accessories to the Italian market [2].

The new store will feature a unique architectural design that blends traditional craftsmanship with contemporary materials, including a striking 3-D printed Glide sculptural façade inspired by the brand’s iconic Define Jacket pattern. The store will span two floors, showcasing men’s and women’s collections designed for various activities such as yoga, running, training, tennis, and golf [2].

Lululemon’s expansion into Italy is part of its broader "Power of Three ×2" growth plan, aiming to quadruple international revenue from 2021 levels by the end of 2026. The company plans to open 40-45 locations in international markets, including China, Denmark, and Turkey [2].

Analysts are optimistic about Lululemon’s growth potential. According to 29 financial analysts, the average target price for Lululemon Athletica Inc (LULU) is $300.85, with a range from $175.00 to $500.00. This suggests a notable upside of 30.55% from the current trading price of $230.45 [1]. GuruFocus estimates an impressive 124.55% upside potential based on the GF Value, suggesting a one-year target price of $517.47 [1].

The Milan store will also offer a fully integrated guest experience through the Endless Aisle BBR solution, providing seamless access to the brand’s full range of products. Additionally, international visitors will benefit from Global Blue Tax-Free Shopping, enhancing the guest experience in one of Europe’s most popular tourist destinations [2].

Lululemon is committed to building meaningful connections with its customers and the local community. In Milan, the brand expects to engage with the community through partnerships with local studios, run clubs, and a new ambassador program, reflecting its holistic approach to wellbeing [2].

References:
[1] https://www.gurufocus.com/news/2987754/lululemon-lulu-expands-global-reach-with-first-italy-store
[2] https://www.morningstar.com/news/business-wire/20250718263055/lululemon-expands-international-presence-with-first-store-opening-in-italy