LQR House shares surge 10.13% intraday after appointing new president and announcing TikTok partnership.

LQR House Inc. surged 10.13% intraday following the announcement on August 12, 2025, that it appointed a new president and formed a strategic partnership with TikTok. This development signals a potential expansion into digital marketing and brand visibility through TikTok’s vast user base, likely boosting investor confidence in the company’s growth prospects. The partnership, coupled with leadership changes, suggests a strategic pivot to leverage social media for market penetration, aligning with the stock’s sharp intraday rally. Earlier negative news, including lawsuits and a major shareholder’s share sale in July 2025, appears overshadowed by this recent positive catalyst.