LPL Financial Acquires Skyward Financial, Adds $700M in Assets

LPL Financial has announced that Skyward Financial, a team of six advisors with $700M in assets, has joined its broker-dealer and RIA platform. The team, led by Matthew Houston, Lynn Houston, and Ross Stripling, brings over 200 years of combined experience and a collaborative approach to financial planning. They primarily serve business owners and retirees, but also work with MLB players and plan to expand their client base to include college athletes.

LPL Financial Holdings Inc. (NASDAQ: LPLA) has announced that Skyward Financial, a Houston-based advisory team managing approximately $700 million in assets, has joined LPL's broker-dealer and Registered Investment Advisor (RIA) platform. The team, led by Matthew Houston, Lynn Houston, and Ross Stripling, brings over 200 years of combined experience and a collaborative approach to financial planning. They primarily serve business owners and retirees, but also work with Major League Baseball players and plan to expand their client base to include college athletes.

Skyward Financial transitioned from Wedbush Securities to LPL Financial, driven by the need for enhanced technology capabilities and service experiences. Matthew Houston, co-founder of Skyward Financial, highlighted the standout benefit of LPL’s robust technology, stating, "The standout benefit for us was LPL’s robust technology. As a historically regional firm, we realized our technology couldn’t keep up, and our younger clients were seeking something that better suited their needs" [1].

LPL Financial currently supports over 29,000 financial advisors and approximately 1,100 financial institutions, with approximately $1.9 trillion in brokerage and advisory assets under management. Scott Posner, Managing Director of Business Development at LPL, expressed enthusiasm for the partnership, stating, "We welcome the Skyward Financial team to LPL. As their partner, we are committed to delivering innovative technology, integrated platforms and strategic resources to help them seamlessly run their practice and provide an elevated client experience" [1].

The team at Skyward Financial is known for its collaborative approach and expertise in understanding clients' full financial picture. They aim to educate and guide their clients to achieve greater financial freedom. By joining LPL, Skyward Financial aims to maintain its independence and branding while leveraging LPL’s extensive resources and technology.

References:
[1] https://www.globenewswire.com/news-release/2025/08/26/3139290/29579/en/LPL-Financial-Welcomes-Skyward-Financial.html
[2] https://www.investing.com/news/company-news/skyward-financial-advisors-with-700-million-in-assets-join-lpl-93CH-4210961
[3] https://www.stocktitan.net/news/LPLA/lpl-financial-welcomes-skyward-23j5l0m6kb9o.html