LP Building Solutions Names Lynn Cobb as VP of Marketing to Boost Market Presence and Customer Engagement

LP Building Solutions has appointed Lynn Cobb as Vice President of Marketing, bringing over 25 years of marketing leadership experience. Cobb will lead the company's commercial strategy development and execution, aiming to enhance market presence and customer engagement. She will oversee brand management, product innovation, and drive demand through digital strategy. Cobb previously held leadership roles at Procter & Gamble, Agilent Technologies, DuPont, Ropes Wealth Advisory, and MasterBrand Inc.

NASHVILLE, Tenn.--LP Building Solutions (LP), a leading manufacturer of high-performance building products, has appointed Lynn Cobb as Vice President of Marketing, effective immediately. Cobb brings over 25 years of marketing leadership experience to the role, where she will oversee the development and execution of LP's commercial strategy, aiming to enhance market presence and customer engagement [1].

In her new position, Cobb will lead the company's brand management, product innovation, and commercialization initiatives. She will work in close partnership with LP's Sales, Supply Chain, and Customer Experience teams to drive demand and deepen customer engagement. Cobb's expertise in developing and executing commercial strategies, along with her focus on brand and customer experience, will be instrumental in strengthening LP's market presence and delivering greater value to its customers [1].

Cobb began her career at Procter & Gamble, where she spent 16 years progressing through leadership roles in IT, sales, marketing, and brand management. She later held senior roles at Agilent Technologies, DuPont, Ropes Wealth Advisory (formerly Adviser Investments), and most recently MasterBrand Inc., where she served as Vice President of Customer Experience [1]. Cobb holds a Bachelor of Science in Biological Sciences and an MBA from Bowling Green State University.

"Lynn brings more than 25 years of marketing leadership and a proven ability to drive strategic growth through data, technology, and customer insight," said LP Senior Vice President, Chief Commercial Officer Craig Sichling. "Her expertise in developing and executing commercial strategies, along with her focus on brand and customer experience, will be instrumental in strengthening our market presence and delivering greater value to our customers." [1]

Cobb is excited to join LP and help advance its portfolio of leading brands, including LP® SmartSide® Trim & Siding and LP® Structural Solutions. "With a strong foundation of brand equity and customer trust, we’re well-positioned to accelerate growth—bringing new innovations to market, increasing market share, and evolving our digital strategy to support LP's long-term success," said Cobb [1].

LP Building Solutions manufactures engineered wood products that meet the demands of builders, remodelers, and homeowners worldwide. The company's extensive portfolio includes Siding Solutions, Structural Solutions, and Oriented Strand Board. LP has been Building a Better World™ since its founding in 1972, helping customers construct beautiful, durable homes while shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates more than 20 manufacturing facilities across the U.S., Canada, Chile, and Brazil [1].

References:
[1] https://www.nasdaq.com/press-release/lp-building-solutions-appoints-lynn-cobb-vice-president-marketing-2025-08-11
[2] https://www.linkedin.com/posts/lp-building-solutions_lifeatlp-activity-7360688984844341248-4-ut
[3] https://www.businesswire.com/news/home/20250811583289/en/LP-Building-Solutions-Appoints-Lynn-Cobb-as-Vice-President-Marketing