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Lovesac and Van Leeuwen Unveil Limited-Edition CitySac Covers
ByAinvest
Saturday, Jul 19, 2025 10:58 am ET1min read
Lovesac and Van Leeuwen have partnered to create limited-edition CitySac Covers inspired by Van Leeuwen's ice cream flavors. The covers, priced at $525 each, will be available on Lovesac.com starting July 18th. To celebrate National Ice Cream Day on July 20th, Van Leeuwen will offer $3 scoops of Honeycomb ice cream and transform their Tribeca store into a "Honeycomb Hub."
In a unique collaboration to celebrate National Ice Cream Day, Lovesac and Van Leeuwen Ice Cream have partnered to unveil limited-edition CitySac Covers inspired by Van Leeuwen's iconic ice cream flavors. The collection includes designs inspired by Honeycomb, Sicilian Pistachio, and Strawberry flavors, each priced at $525. The covers feature custom pockets to hold an ice cream scoop or spoon and will be available on Lovesac.com starting July 18th [1].To mark the 10-year anniversary of Van Leeuwen's Honeycomb flavor, the company will offer $3 scoops of Honeycomb ice cream at all stores from 12:00 PM to 2:00 PM on National Ice Cream Day, July 20th. Additionally, the Van Leeuwen Tribeca location will transform into the official Honeycomb Hub from 12:00 PM to 3:00 PM ET, featuring Honeycomb-themed decor and special edition treats. The first 100 guests will receive scratch-off tickets for a chance to win various prizes, including a Lovesac x Van Leeuwen Honeycomb CitySac and a Van Leeuwen x Material Kitchen ice cream scooper [1].
This collaboration underscores Lovesac's commitment to delivering exceptional products and its eagerness to partner with like-minded brands. Ben Van Leeuwen, CEO and co-founder of Van Leeuwen Ice Cream, expressed excitement about celebrating Honeycomb's anniversary and bringing the flavor to life in a new way with Lovesac. Shawn Nelson, CEO and Founder of Lovesac, shared his enthusiasm for the partnership, highlighting his personal love for Van Leeuwen's ice cream [1].
References:
[1] https://www.marketscreener.com/news/lovesac-and-van-leeuwen-unveil-limited-edition-collaboration-ahead-of-national-ice-cream-day-ce7c5cded189f627
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