My Lovely Planet token surges 261% after Google landmark recognition

My Lovely Planet, a blockchain-based mobile puzzle game with an environmental mission, has become the first Web3 title to be featured in Google’s WeArePlay campaign, a milestone marking the growing recognition of purpose-driven gaming. The campaign, which celebrates innovative apps on Google Play, highlighted the game’s unique approach of linking virtual progress to real-world reforestation efforts. For every 100 levels completed by players, a tree is planted through partnerships with organizations like Graine de Vie in Madagascar, contributing to a global total of over 380,000 trees planted to date [1]. This integration of gameplay with ecological action has positioned My Lovely Planet as a pioneering example of how Web3 technology can align entertainment with social impact.

At the core of the game’s model is its utility token, $MLC (My Lovely Coin), which serves as both an in-game reward and a governance tool for players. Users who stake at least $100 worth of $MLC can convert in-game diamonds into tokens, creating a direct economic incentive to engage with the platform. Additionally, $MLC holders gain voting rights over the game’s decentralized treasury, enabling decisions on funding allocations for reforestation, carbon credits, and clean energy projects [4]. The token’s value surged by 261% following Google’s recognition, reflecting growing market confidence in the project’s dual focus on environmental and financial outcomes [5].

Clément Le Bras, founder and CEO of My Lovely Planet, emphasized the broader implications of the milestone. “Being featured by Google isn’t just an honor—it signals that Web3 projects with real-world impact can gain mainstream validation,” he stated [6]. The recognition aligns with the company’s vision to leverage blockchain technology for environmental stewardship, bridging decentralized innovation with global sustainability goals. The game’s approach diverges from traditional mobile gaming models that rely on microtransactions, instead incentivizing long-term engagement through measurable ecological contributions [7].

Google’s inclusion of the game in its WeArePlay campaign underscores the tech giant’s acknowledgment of blockchain’s potential to drive cross-industry innovation. The partnership not only validates the viability of Web3 in gaming but also positions My Lovely Planet to attract corporate and institutional support for its reforestation targets [8]. The platform has already attracted 50,000 monthly active players, demonstrating the scalability of purpose-led Web3 solutions. With a stated goal of planting 1 billion trees by 2030 and aiming for a $1 billion valuation, the company seeks to transform into a community-driven investment platform focused on sustainable outcomes [2].

The project’s success highlights a broader trend in the gaming industry: the rise of Web3 initiatives prioritizing social and ecological impact over pure entertainment. By aligning digital engagement with tangible environmental results, My Lovely Planet redefines the potential of gaming as a force for good. As the Web3 space evolves, the game’s recognition by Google serves as a case study in how decentralized technologies can catalyze meaningful change, proving that entertainment and sustainability can coexist in a rapidly digitizing world [9].

Source:

[1] Coinpedia, https://coinpedia.org/information/my-lovely-planet-historic-recognition-as-first-web3-game-on-googles-weareplay/

[2] TechBullion, https://techbullion.com/from-trees-to-tokens-my-lovely-planets-eco-game-gets-global-recognition-from-google/

[4] TechBullion, https://techbullion.com/from-trees-to-tokens-my-lovely-planets-eco-game-gets-global-recognition-from-google/

[5] AInvest, https://www.ainvest.com/news/lovely-planet-mlc-token-surges-261-google-weareplay-recognition-2507/

[6] TechBullion, https://techbullion.com/from-trees-to-tokens-my-lovely-planets-eco-game-gets-global-recognition-from-google/

[7] CoinStats, https://coinstats.app/news/ce2c08c4a580ad8c2619a0d69a1bf08180e61643932bdcb4c73a8328fd48fa02_My-Lovely-Planet-MLC-Web3-Game-Recognized-by-Google-Here-is-Why-It-Has-Over-50k-Monthly-Active-Players

[8] KRON4, https://www.kron4.com/business/press-releases/globenewswire/9499677/my-lovely-planet-becomes-first-ever-web3-game-recognized-by-googles-weareplay-campaign

[9] TechBullion, https://techbullion.com/from-trees-to-tokens-my-lovely-planets-eco-game-gets-global-recognition-from-google/