My Lovely Planet's $MLC Token Surges 261% Following Google #WeArePlay Recognition

My Lovely Planet, a Web3 mobile game that links in-game achievements to real-world environmental action, has been recognized by Google’s WeArePlay campaign, a milestone underscoring the growing acceptance of blockchain-based solutions in mainstream app ecosystems [1]. The game, developed by a Paris-based startup, allows players to contribute to reforestation efforts by earning tokens that fund tree-planting partnerships with NGOs. Over 380,000 trees have been planted through collaborations with organizations like Madagascar’s Graine de Vie, with the project aiming to scale to 100 million global players by the end of 2025.

The game’s integration of artificial intelligence (AI) has enhanced user engagement, with each level increasing in complexity to align with real-world reforestation targets. For every 100 levels completed, a tree is planted. This approach has resonated with players, driving the game’s monthly active player count to over 50,000. Clément Le Bras, founder and CEO of My Lovely Planet, highlighted the recognition as a catalyst for future growth: “Mobile gaming is a powerful platform for change. We are honored to be featured in WeArePlay and hope this recognition inspires a new wave of purpose-driven mobile games focused on sustainability” [1].

Central to the game’s model is its native token, $MLC (My Lovely Coin), a deflationary utility asset designed to incentivize player participation and fund environmental initiatives. The token’s supply is capped at 100 million, with its value tied to in-game activity and real-world impact. Players who stake $MLC can convert in-game rewards into tokens, while token holders gain governance rights to vote on projects funded by the game’s treasury, including reforestation and clean energy initiatives. The token has seen significant demand, surging 261% since launch, and is positioned to benefit from increased adoption as the game expands its user base [1].

Technical analysis of the $MLC/USD pair suggests potential for a bullish breakout, with the token forming a fractal pattern similar to the second half of 2024. If it closes above the falling logarithmic trendline, a rally toward $1.4—aligned with the 1.68 Fibonacci Retracement—could follow. Market observers note that the token’s utility, anchored in tangible ecological outcomes, differentiates it from speculative assets and aligns with global trends prioritizing environmental, social, and governance (ESG) metrics [1].

Google’s WeArePlay campaign, which typically highlights apps for creativity or technical innovation, has evolved to emphasize projects with broader societal impact. My Lovely Planet’s inclusion reflects a strategic shift toward recognizing Web3’s potential to drive engagement while addressing global challenges. By validating a blockchain-based initiative, Google signals its endorsement of technologies that enhance transparency in environmental efforts. The game’s success also illustrates how tokenized rewards can incentivize user participation beyond entertainment, fostering community-driven action toward sustainability goals [1].

The project’s focus on measurable outcomes—such as verified tree planting and carbon credit investments—addresses common criticisms of Web3 projects for lacking real-world utility. Partnerships with NGOs provide credibility, ensuring that environmental claims are verifiable. This approach could attract environmentally conscious gamers and institutional investors seeking ESG-aligned opportunities.

For investors and developers, My Lovely Planet demonstrates the potential of Web3 to merge profit with purpose. Its model, combining play-to-earn mechanics with tokenized governance, offers a blueprint for sustainable gaming. As the project aims to achieve a $1 billion market cap, sustaining user engagement and expanding its environmental footprint will be critical to long-term success [1].

Source: [1] [My Lovely Planet Becomes First-Ever Web3 Game Recognized by Google’s WeArePlay Campaign] https://www.globenewswire.com/news-release/2025/07/24/3121137/0/en/My-Lovely-Planet-Becomes-First-Ever-Web3-Game-Recognized-by-Google-s-WeArePlay-Campaign.html