My Lovely Planet's $MLC Surges 261% After Google #WeArePlay Recognition

My Lovely Planet, a Web3 mobile game that links virtual gameplay with real-world environmental action, has been recognized as the first blockchain-based title featured in Google’s WeArePlay campaign [1]. This milestone highlights the growing intersection of gaming, sustainability, and decentralized technology, as the platform has already planted over 380,000 trees through partnerships with organizations like Madagascar’s Graine de Vie. Players earn rewards tied to measurable ecological outcomes, such as planting a tree for every 100 puzzle levels completed. The game’s 50,000 monthly active users have contributed to its mission of planting 1 billion trees by 2030 [1].

Central to My Lovely Planet’s ecosystem is its native token, $MLC (My Lovely Coin), a deflationary utility asset with a capped supply of 100 million tokens. Players can stake $MLC to convert in-game rewards into tokens or gain governance rights to vote on environmental projects funded by the game’s treasury. These initiatives include reforestation efforts, carbon credit purchases, and clean energy investments. Since its launch, $MLC has surged 261%, reflecting strong demand from a community that values both gameplay and sustainability [1]. Analysts note that the token’s value is intrinsically tied to verifiable environmental impact, distinguishing it from speculative assets and aligning with ESG investment trends. Technical forecasts suggest potential for a bullish breakout if $MLC surpasses its falling logarithmic trendline [1].

The game’s recognition by Google underscores a strategic shift in how Web3 solutions are perceived within mainstream tech ecosystems. By integrating AI-driven gameplay mechanics—where each level’s complexity mirrors real-world reforestation targets—My Lovely Planet demonstrates how play-to-earn models can transcend entertainment. CEO Clément Le Bras emphasized the campaign’s role in inspiring purpose-driven games, stating, “Mobile gaming is a powerful platform for change. We hope this recognition sparks a new wave of sustainable gaming focused on environmental action” [1].

The project addresses a key criticism of Web3 initiatives: the lack of tangible real-world utility. Partnerships with NGOs ensure transparency in environmental claims, with tree-planting efforts and carbon credit investments serving as measurable benchmarks. This approach could attract both environmentally conscious gamers and ESG-focused institutional investors. However, sustaining user engagement and scaling environmental impact will be critical to achieving the game’s $1 billion market cap target [1].

Google’s WeArePlay campaign, by spotlighting My Lovely Planet, signals broader industry validation of blockchain’s potential to incentivize community-driven sustainability efforts. The recognition elevates the game’s profile and positions Web3 as a tool for enhancing transparency in global environmental initiatives. As Web3 continues to evolve, projects like My Lovely Planet may redefine how technology and gaming intersect to address pressing environmental challenges [1].

Source: [1] [My Lovely Planet Becomes First-Ever Web3 Game Recognized by Google’s WeArePlay Campaign] https://www.globenewswire.com/news-release/2025/07/24/3121137/0/en/My-Lovely-Planet-Becomes-First-Ever-Web3-Game-Recognized-by-Google-s-WeArePlay-Campaign.html