LOTUS Appoints Lang Lang as Friend of the Brand: A Partnership Built on Precision and Excellence
ByAinvest
Friday, Feb 6, 2026 8:32 am ET1min read
LOT--
Lotus Technology Inc. has appointed pianist Lang Lang as its Friend of the Brand, marking a new partnership built on shared values of precision, performance, and excellence. Lang Lang's dedication to mastery reflects Lotus's engineering philosophy, and the two will explore creative collaborations across performance, design, and lifestyle experiences worldwide. A limited-edition pen collection crafted from recycled aluminium sourced from Lotus Formula One cars has been created to commemorate the partnership.
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