Los Angeles Olympics Surpass Paris Games in Sponsorships with Over $2 Billion Deal

The 2028 Los Angeles Olympics and Paralympics have secured over $2 billion in sponsorship and licensing deals, surpassing the 2024 Paris games. The LA games have signed major brands such as Honda, Uber, Intuit, Google, and Starbucks, with more big-name sponsors expected to come in 2026. The organizers aim to raise $2.5 billion from sponsorships and licensing agreements, making them the games' largest revenue source. The sponsorship revenue is crucial to shielding taxpayers from picking up the tab for the games, which have a budget estimate of $7.15 billion.