Loka Joins AWS Generative AI Innovation Center Partner Alliance.

Loka, a software consultancy and AWS Premier Tier Services Partner, has joined the AWS Generative AI Innovation Center (GenAIIC) Partner Innovation Alliance. The alliance aims to accelerate the adoption of GenAI through services like Amazon Bedrock and Amazon SageMaker. Loka will work with AWS strategists and data scientists to deliver solutions and help customers scale from AI experimentation to enterprise-wide implementation.

Loka, a leading software consultancy and AWS Premier Tier Services Partner, has joined the AWS Generative AI Innovation Center (GenAIIC) Partner Innovation Alliance. This strategic move aims to accelerate the adoption of Generative AI (GenAI) by leveraging AWS's extensive suite of services, including Amazon Bedrock and Amazon SageMaker. Loka will collaborate with AWS strategists, data scientists, and other partners to deliver solutions that help enterprises scale from AI experimentation to enterprise-wide implementation.

The GenAIIC, launched in 2023, pairs customers with AWS experts to identify high-value use cases and deliver solutions using services such as Amazon Bedrock, Amazon SageMaker, and AWS Trainium. The Partner Innovation Alliance is a carefully selected global network of systems integrators and consulting firms, including Loka, which applies the Center’s proven methodologies to help customers rapidly scale from AI experimentation to enterprise-wide implementation.

Loka brings deep expertise across regulated and fast-moving sectors such as healthcare and life sciences, financial services, independent software vendors (ISVs), and media. Its cross-functional teams guide customers through every phase of GenAI adoption—from business case development and model evaluation to solution design, data readiness, and AWS supported assessments. Loka is known for turning high-potential opportunities into measurable results, fast.

For example, Loka used the Amazon Nova Pro multimodal AI model on AWS to build a powerful tool that automatically identifies and classifies millions of visual events in video footage for a major enterprise overwhelmed by a massive volume of video streams it received each day.

“At Loka, we’ve seen just how noisy and overwhelming the GenAI space can feel, especially for enterprises with high stakes,” said Daniel Goldberg, Chief Marketing Officer at Loka. “The AWS Generative AI Innovation Center helps us meet customers early and guide them with clarity and speed from idea to impact. That’s where real transformation happens.”

Loka’s invitation to the GenAIIC Partner Innovation Alliance follows its recognition as the 2024 AWS Innovation Partner of the Year, reflecting a strong track record of helping customers modernize infrastructure, accelerate time to value, and lead the way with GenAI on AWS.

With this expanded collaboration, Loka is uniquely positioned to help enterprises navigate complexity, de-risk decisions, and deploy secure, scalable GenAI solutions that unlock competitive advantage.

References:
[1] https://www.globenewswire.com/news-release/2025/08/07/3129411/0/en/Loka-Joins-AWS-Generative-AI-Innovation-Center-to-Accelerate-Enterprise-Scale-Innovation.html
[2] https://www.globenewswire.com/news-release/2025/08/05/3127353/0/en/DTEX-Systems-Signs-Strategic-Collaboration-Agreement-with-AWS-Bringing-AI-Driven-Insider-Risk-Management-and-Innovation-to-More-Customers.html
[3] https://www.datacenterdynamics.com/en/news/aws-now-offers-access-to-openai-models/