Loka Joins AWS Generative AI Innovation Center to Accelerate Enterprise Innovation

Loka, a leading software consultancy and AWS Premier Tier Services Partner, has joined the AWS Generative AI Innovation Center (GenAIIC) Partner Innovation Alliance. Loka will work with AWS strategists, data scientists, and ML engineers to accelerate enterprise-scale innovation using services such as Amazon Bedrock, Amazon SageMaker, and AWS Trainium. The partnership will help customers navigate complexity and deploy secure, scalable GenAI solutions that unlock competitive advantage.

Loka, a leading software consultancy and AWS Premier Tier Services Partner, has joined the AWS Generative AI Innovation Center (GenAIIC) Partner Innovation Alliance. This strategic move aims to accelerate enterprise-scale innovation by leveraging the expertise of AWS strategists, data scientists, and machine learning engineers. The partnership will utilize services such as Amazon Bedrock, Amazon SageMaker, and AWS Trainium to help customers navigate complexity and deploy secure, scalable generative AI (GenAI) solutions.

Loka's invitation to the GenAIIC Partner Innovation Alliance follows its recognition as the 2024 AWS Innovation Partner of the Year. The consultancy brings deep expertise across regulated and fast-moving sectors such as healthcare, financial services, and media. Its cross-functional teams guide customers through every phase of GenAI adoption, from business case development to solution design and data readiness.

The AWS GenAIIC, launched in 2023, pairs customers with AWS strategists and partners to accelerate GenAI adoption. The center has already supported innovation at global brands including Formula 1, Adobe, Nasdaq, S&P Global, RyanAir, and the NFL. With an additional $100 million AWS investment in 2025, the GenAIIC is poised to continue driving innovation in the GenAI space.

Loka's partnership with the GenAIIC will enable it to help enterprises navigate complexity, de-risk decisions, and deploy secure, scalable GenAI solutions that unlock competitive advantage. The consultancy is known for turning high-potential opportunities into measurable results, fast.

For example, Loka used the Amazon Nova Pro multimodal AI model on AWS to build a powerful tool that automatically identifies and classifies millions of visual events in video footage for a major enterprise overwhelmed by a massive volume of video streams. This showcases Loka's ability to leverage AWS services to deliver innovative solutions tailored to enterprise needs.

The partnership between Loka and the AWS GenAIIC is expected to create significant value for both parties and their customers. By combining Loka's deep expertise with AWS's powerful GenAI services, enterprises can expect to achieve faster, more secure, and scalable GenAI implementations.

References:
[1] https://www.globenewswire.com/news-release/2025/08/07/3129411/0/en/Loka-Joins-AWS-Generative-AI-Innovation-Center-to-Accelerate-Enterprise-Scale-Innovation.html
[2] https://www.globenewswire.com/news-release/2025/08/05/3127353/0/en/DTEX-Systems-Signs-Strategic-Collaboration-Agreement-with-AWS-Bringing-AI-Driven-Insider-Risk-Management-and-Innovation-to-More-Customers.html