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Locket's social app gains traction with Gen Alpha users through new feature, Rollcall.
ByAinvest
Monday, Nov 3, 2025 5:43 pm ET1min read
Locket's social app has gained popularity with Gen Alpha users after launching its Rollcall feature, which leverages Apple's Live Activities feature to display users' favorite photos on the Lock Screen. The feature is designed to capture users' attention and drive engagement, similar to the app's initial success with its widget system. Locket's CEO, Matt Moss, understands the importance of new formats in attracting users and drawing people in.
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