Local News Veteran Adrienne Roark Joins TEGNA as Chief Content Officer

In a strategic move to bolster its content strategy, TEGNA Inc. (NYSE: TGNA) has appointed local news veteran Adrienne Roark as its new chief content officer, effective March 31, 2025. Roark brings over three decades of experience in news leadership, local TV station management, and innovative content development to the role, reporting directly to CEO Mike Steib.

Roark's extensive background in local news and station management makes her an ideal fit for TEGNA, which operates 64 television stations in 51 U.S. markets. Her proven expertise in driving exceptional journalism at scale, while staying committed to local communities, will be invaluable in enhancing TEGNA's content offerings and reaching its audience of over 100 million people monthly across various platforms.

At CBS News and Stations, Roark oversaw daily editorial content, managed CBS-owned stations in New York and Boston, launched weather across the network, and led the group's data journalism team. She also spearheaded several cross-divisional initiatives, including Eye on America and a national community journalism movement. Roark's leadership style, characterized by collaboration and innovation, has driven success in her previous roles and is expected to do the same at TEGNA.



Roark's appointment comes at a time when TEGNA is focused on building a sustainable future for local news. Her experience in driving collaboration and integration across newsrooms and platforms, as well as her commitment to data-driven journalism and innovative content development, will be crucial in achieving this goal. By leveraging her expertise, TEGNA aims to maintain and grow its audience in the competitive local news landscape.

In an interview with GlobeNewswire, Mike Steib, TEGNA's CEO, expressed his confidence in Roark's appointment: "Throughout her impressive career, Adrienne has delivered exceptional journalism at scale while staying deeply committed to local communities. She brings sharp editorial and operational expertise, a history of rapid innovation across TV and digital, and the kind of high-intensity, high-velocity leadership that fits perfectly with our team."

Roark, a three-time regional Emmy Award winner and recipient of six regional Edward R. Murrow Awards, is also a graduate of The Ohio State University with a bachelor's degree in communications. She serves on the National Advisory Board of Poynter, the Broadcasters Foundation of America's Board of Directors, and the Carole Kneeland Project Board of Directors.

As TEGNA welcomes Adrienne Roark as its new chief content officer, the company is poised to strengthen its content strategy and better serve its diverse audience. With Roark's leadership and expertise, TEGNA is well-positioned to navigate the ever-evolving media landscape and continue its success in the local news market.