LiveWire Group Q2 2025 Earnings: Revenue Down 8.9%, Net Loss Narrowed by 24%

LiveWire Group reported Q2 2025 earnings with a net loss of $18.8m, narrowing by 24% from Q2 2024. Revenue fell 8.9% to $5.87m, and loss per share improved to $0.092 from $0.12 in Q2 2024. Despite this, shares are down 16% from a week ago.

LiveWire Group Inc (LVWR) reported its second-quarter 2025 earnings on July 30, 2025, showing a net loss of $18.8 million, a 24% improvement compared to the $24.8 million loss in the same period last year. Revenue declined by 8.9% to $5.87 million, while loss per share improved to $0.092 from $0.12 in Q2 2024. Despite these financial results, LiveWire Group's shares are down 16% from a week ago.

The company's strategic cost reduction initiatives contributed to the reduced operating loss. LiveWire Group reported a 35% decrease in consolidated selling, administrative, and engineering expenses compared to the previous year, resulting from streamlined headcount and other cost-saving measures implemented in late 2024. Additionally, the company successfully entered the Norwegian market and expanded its dealer network in Europe, marking significant steps in its international growth strategy.

The STACYC segment, focusing on electric balance bikes for kids, achieved a 27% increase in unit sales, with revenue rising to $5.0 million from $4.0 million in the previous year. The segment's operating loss improved by 80%, reflecting effective cost management. Conversely, the Electric Motorcycles segment saw a 65% decline in unit sales, resulting in a revenue drop to $0.8 million from $2.4 million. Despite this, the segment's operating loss decreased by 33% due to reduced expenses.

LiveWire Group's strategic initiatives and financial discipline position it well for future opportunities in the evolving electric vehicle market. However, the company continues to face challenges in the Electric Motorcycles segment, primarily due to supply chain disruptions and market volatility. The company's ability to navigate these challenges while expanding its international presence will be crucial for its future growth.

During the second quarter, we continued our focus on what can be controlled, reducing consolidated operating loss by 35 percent compared to the prior-year same quarter," said Karim Donnez, CEO of LiveWire.

LiveWire Group Inc's strategic initiatives and financial discipline position it well for future opportunities in the evolving electric vehicle market. Investors and stakeholders will be keenly watching the company's progress in addressing supply chain issues and capitalizing on growth opportunities in new markets.

References
[1] https://www.gurufocus.com/news/3015771/livewire-group-inc-reports-q2-2025-earnings-eps-at-018-revenue-at-59-million?mod=mw_quote_news&r=4bf001661e6fdd88d0cd7a5659ff9748
[2] https://www.marketscreener.com/news/livewire-group-q2-loss-narrows-revenue-falls-ce7c5fdfdc88f722
[3] https://finance.yahoo.com/news/livewire-group-inc-lvwr-q2-072010163.html