LiveWire Group 2025 Q2 Earnings Narrowed Losses but Revenue Declines

LiveWire Group (LVWR) reported its fiscal 2025 Q2 earnings on August 6, 2025, with a modest improvement in net loss and a decline in revenue. The results narrowly met expectations with a 24.1% reduction in net loss, but the company revised its full-year operating loss guidance lower.

Revenue
LiveWire Group’s total revenue for Q2 2025 fell 8.9% year-over-year to $5.87 million. Within the segment breakdown, STACYC generated the largest contribution at $5.03 million, while electric balance bikes added $3.62 million. Parts, accessories, and apparel revenue amounted to $1.41 million, and electric motorcycles totaled $627,000. The company’s broader electric motorcycle segment reported $842,000 in revenue. This diversified revenue mix reflects ongoing efforts to expand product offerings, though overall sales remain under pressure.

Earnings/Net Income
LiveWire Group reported a loss of $0.09 per share in Q2 2025, compared to $0.12 in the prior-year period. The company’s net loss narrowed to $18.83 million, a 24.1% improvement from $24.80 million in 2024 Q2. Despite this reduction, the company remains in its fourth consecutive year of losses in the quarter, underscoring persistent financial challenges. The progress is positive but remains insufficient for long-term profitability.

Price Action
LiveWire Group’s stock price posted a 5.15% gain in the latest trading day, but the equity has lost 12.59% over the past full week and 11.48% month-to-date, reflecting continued volatility amid earnings uncertainty.

Post-Earnings Price Action Review
The performance of a strategy purchasing LiveWire Group shares after a quarter-over-quarter revenue increase on the earnings report date has been largely unsuccessful. Over the past three years, this approach has delivered a return of -56.29%, significantly underperforming the benchmark return of 49.40%. The cumulative excess return stands at -105.68%, with an annualized return of -24.33%, signaling a substantial decline in value for investors following this strategy.

CEO Commentary
Karim Donnez, CEO of LiveWire Group, outlined key initiatives for 2024 to address market challenges and position the company for 2025. These include streamlining operations and cutting consolidated selling, administrative, and engineering expenses by $12.6 million. The CEO expressed cautious optimism, emphasizing the company’s leadership in the EV space through strong product design, a capable team, and strategic retail partnerships.

Guidance
LiveWire Group has revised its 2025 guidance for electric motorcycle sales to 1,000–1,500 units and anticipates an operating loss below $60 million, a reduction from the previously projected $70 million to $80 million. This adjustment reflects ongoing market volatility and macroeconomic uncertainties.

Additional News
On August 7, 2025, LiveWire Group released its Q2 2025 earnings, reporting a six-month cumulative revenue of $8.62 million, a 24.6% decline from $11.43 million in the same period of 2024. The company also narrowed its cumulative net loss to $38.10 million, a 21.37% improvement from $48.45 million in the prior year. The basic earnings per share for the first half of 2025 stood at -$0.19, compared to -$0.24 in the prior year. The company, incorporated in Delaware, operates in the automotive manufacturer industry and continues its mission to redefine motorcycles through innovative electric vehicle technology. LiveWire, launched as an independent division of Harley-Davidson in 2021, has positioned itself as a leading brand in the high-end electric motorcycle market.