LiveRamp and Unity Expand Partnership to Enable Identity-Driven Marketing Across Gaming and Mobile Environments.
ByAinvest
Thursday, Apr 2, 2026 9:03 am ET1min read
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LiveRamp and Unity are expanding their partnership to improve marketers' effectiveness in reaching mobile users and increasing marketing returns. LiveRamp's RampID identifier will be available across Unity Exchange, enabling identity-based buying strategies in Unity's mobile ecosystem, which includes 2.9B monthly active devices globally. This partnership unlocks omnichannel marketing and increases addressability of gaming inventory.
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